About me
Marketing professional with expertise in advertising and content strategy with experience on both Client and Agency side. Worked with a range of Clients on the Agency side including Procter & Gamble and AT&T. Currently a marketing executive at IBM corporate headquarters.
Sector Experience
My Work
SEE ALL WORKPositions
VP, Branded Content and Global Creative
New York, United States
2012 - Present (12 years 10 months)
Manage the Content Discipline at IBM. This includes content strategy, content creation, content management platforms, distribution, etc. Also includes managing global advertising, media planning/buying, customer references, the IBM Brand System, internal education platforms, search optimization and other content related services.
Vice President, Brand Expression and Global Advertising
New York, United States
March 2009 - 2012 (2 years 10 months)
Worked on the Corporate Marketing team managing global advertising, brand expression (branding, naming, identity, merchandise), customer references, collateral, etc. on behalf of the company.
Director, Integrated Marketing Communications, IBM
New York, United States
1997 - 2009 (12 years)
Various jobs at IBM including:
- Advertising Manager, Software Group
- Advertising Manager, Corporate
- Director of IMC, Software Group - oversaw advertising, events, branding, naming, customer reference program and other marketing disciplines/activities
- Director of IMC, Americas - oversaw demand generation programs, events, telemarketing, digital marketing, etc for a number of Divisions including software, hardware and mid market.
- Advertising Manager, Software Group
- Advertising Manager, Corporate
- Director of IMC, Software Group - oversaw advertising, events, branding, naming, customer reference program and other marketing disciplines/activities
- Director of IMC, Americas - oversaw demand generation programs, events, telemarketing, digital marketing, etc for a number of Divisions including software, hardware and mid market.
Account Director
Merkley, Newman, Harty
September 1995 - June 1997 (1 year 9 months)
Managed advertising programs for Bell South Communications. Managed various campaigns for the Consumer Calling division including products/services, branding, olympics, price promotions, etc.
Sr. VP, Mngt Supervisor
NW Ayer
1985 - 1995 (10 years)
Oversaw strategic planning and creative development for such accounts as Procter & Gamble, AT&T and Gillette. Developed key Marketing skills.
Education
