Gaëlle le Grouiec

Boost all Customer touch points (from Awareness to Purchase ) by integrating Digital transformation, to respond to customer expectations, build always on Brand story telling and open up marketing opportunities.
• Digital strategy & execution (data mgt, audience reach, programmatic, content publishing of which videos & mobile assets, digital dashboard, community management...)
. Agencies (Digital, Ad, Media, Events, ...) management

RECORDS:
-> Move from 12 to 35% digital invest in media budget - 30% programmatic buying
-> DMP in 6 markets, digital native & mobile 1st campaigns, digital content publishing adapted per model audience & key momentum, ...
-> 2016 mid term plan record results on Renault & Dacia in Europe(sales, image, profit)
-> Keynote speaker at "Les EchosEvents Medias 2016" conference in Paris

From global to local, define the best communication strategy & execution to support Brand enhancement, as well as business performance.
• Digital, Advertising , Media strategy & execution adapted per region & model launches - Global/Region/local markets & agencies management

Launch a new luxury automotive Brand on the most competitive region, based on an innovative business model and customer experience.
• 360° premium customer experience in & off line, data mgt & services, dealer concept, training, premium after sales strategy & execution.

Rebuilt a distinctive customer experience to sustain Brand revival.
• Create & manage Nissan Europe customer quality organization, Customer experience processes & tools, Contact centre & data Base, Customer Satisfaction surveys, 360° dealer training Program.

Design and manage new brands positioning relevant to customer targets & profitability ambition.
• Multi-brands repositioning - Mix Mkg strategy & management - Program dev. & Markets management

Create & develop Michelin Europe Customer service Department to design a unique Brand experience, in line with premium price positioning.
• NEW customer service offer "Michelin OnWay" with customer data base & CRM - dedicated advertising campaign - network trade marketing program - pan european contact centre - customer surveys

• Brand Trade Marketing programs adapted to different networks - Brands & Models Pricing strategy - 1st Tyre panel - Market Intelligence surveys & analysis

• BtoB Sales & Network development - Partnership & lobbying with research laboratories - International tenders with Government or private companies

• BtoB Sales with schools & universities - Partnership & Lobbying with French Ministry of Education and scientist text book editors - National tender management