Oliver Robinson

In June 2015, after 18 years working in London at ATL and digital agencies such as D’ARCY, JWT London, BMP DDB Needham, Agency.com and Campaign’s Digital Agency of Decade - Dare Digital, Oliver decided to swap the English rain for the Arabian sun and take the Senior Creative Director role at FP7, part of the McCann WorldGroup. In 2018 he was promoted to Executive Creative Director, and in 2019 was promoted to Regional Executive Creative Director. During his tenure at FP7 McCann he help steer the agency to become the Most Effective Agency in the World, twice (2016/2020). (Not to mention being Agency of the Year 8 times in a row at the MENA Effies). When FP7 McCann was not in the number one spot, we never slipped out of the top 5 positions. He has also helped the agency win numerous awards at most, if not all the International Award shows - last year's tally was over 148 awards. His current pitch win rate is 78%.

After 7 years working for FP7 (nothing like being on brand) Oliver decided to take on a new challenge and took up an ECD position at Mullen Lowe MENA.

His unique experience of both ATL and Digital worlds is still rare in today’s advertising industry and gives him the unique ability to find solutions in any of today’s multitudinous channels. And he’s been finding such solutions for clients like British Airways, Waitrose, John Lewis, IKEA, Sainsbury’s, BMW, Audi, HSBC, The British Army, Emirates NBD, STC, Nestle, P&G, Barclaycard, Dubai Properties and Atlantis, The Palm – to name just a very few.

But the one single most important thing he’s learned in advertising is that for work to be truly successful and effective, it has to be different. If it’s not, it’s just wallpaper. And nobody notices wallpaper.