Faisal AlGain

nJeddah, Makkah Region, Saudi Arabia
● Oversee the marketing communications plans and new product launches across trade channels and 11 strategic partners.
● Develop and launch Samsung Retail Stores along with Shop-in-Shop concepts across KSA major retailers.
● Manage 3rd party agencies: field force agencies; advertisement/creative agency, POSM/display productions agency, and media buyers; and aligning plans and KPIs with Top retailers, mobile operators, and traditional trade distributes.
Accomplishments
● Developed marketing strategy and investment guidelines for 2018 by channel. Launched 11 major innovations in 2018.
● Managed the 2018 bidding process with 18 service providers directing a smooth transition to a new service provider with a daily/weekly master plan. Spearheaded and launched the Samsung Members Loyalty programs.
● Restructured the Retail and Marketing department with clear roles and responsibilities by function.
● Launched the 5 Samsung Experience Stores in KSA with complete P&L management, SKU mix, and marketing.

● Directed the IKEA brand across Saudi Arabia and Bahrain with eight stores and online stores to maintain a strong brand and competitive position in the local market. Drove traffic to the store and website by attracting new visitors.
● Led the marketing team, developed marketing strategies, and executed sub-functions such as market intelligence, external communication, Loyalty Program, web and digital marketing, as well as local marketing and commercial PR.
● Increased sales by 162% with a growth rate of 119% on average and reaching sales value of SR2.4B in 2016.
● Improved visitation rate by 124%, with a growth rate of 109.75% on average and attracting 9.96M visitors in 2016.
● Launched IKEA Saudi social channels in 2014; reached 2M highly engaged local fans with 6.5% conversion to the website

● Chaired the Trade Sales operation and profitability across various channels. Planned display/promotional strategies, implemented trade policies, estimated projection trends, and finalized territory and store-wise budget to ensure ROI.
● Reviewed competitor activities; devised strategies and tactical action plans. Developed trade schemes and salesforce incentive programs, wholesale loyalty programs, trading terms with sub-distributors to improve sell out and distribution.
● Recruited and motivated employees to achieve the target, encourage teamwork, and support cluster and divisional succession planning. Led the demand planning between the sales team and Clorox production facilities.
● Exceeded the Clorox International annual growth index of 5-6% by achieving 7% for the past two years and generating 116% YTD growth in sales over the previous year. Standardized Clorox's approach to the market. 


 Responsible for Trade Sales operation and profitability of brands within short & long term strategic plan to fulfil Quarterly tactical Trade/Sales objectives for all Clorox brands across various channels.
 Plan display & promotional strategies and implement trade policies, estimate business projections & trends, finalize territory and store-wise budget to ensure ROI.
 Review competitor activities, devise strategies and action plans to counter them and enhance profit.
 Initiate new contracts & trading terms and lead major negotiations such as Key Accounts annual growth targets contracts by brand and major Trade activity/promotion support to reinforce brand image and increase customer traffic.
 Devise and implement new trade schemes such as sales force incentives, wholesale loyalty programs, cashier incentives, trading terms and sub-distributors in rural areas to improve consumption and distribution.
 Spearhead to issue a monthly distributor brief to summarize all Clorox activities & objectives to sales team and customer’s Master profile by city which includes event calendar, Support, Sales performance, and expansion plan.
 Recruit and motivate employees to achieve target, encourage teamwork and support cluster and divisional succession planning.
 Lead the demand planning between the sales team and Clorox production facilities.

Key Account Manager (Jan 2004 – May 2005)
● Planned and executed launches of innovations and new product development – accountable for achieving annual KSA target of $35M for all Unilever categories with end year achievement of 15.7% over YAG.
● Ensured proper budget control, customer satisfaction levels, promo logistics, m... See more

Area Sales & Operations Manager – North KSA (Feb 2003 – Jan 2004)
● Developed growth plans for new branches in rural areas. Attained brand objectives by implementing monthly trade and consumer plans. Issued best practice guideline for business review meetings and channel strategy guidelines.
● Built new redemption centers for Lipton and recruited 88 merchandisers to impr... See more

Assistant Brand Manager - OMO (Mar 2002 – Feb 2003)
● Spearheaded brand budget across functional departments. Utilized retail audit, sales performance systems, and consumer behavior analysis tracker. Carried out launch preparation and follow-ups for new products and SKUs. 

● Oversaw the OMO Care-line/advisory service; assessed training needs for service provider and OMO technical team. 

● Evaluated the regular performance of all marketing agencies, co-packing agencies, suppliers, and factory to guarantee on-time implementation for all promotions and communications. 

● Achieved 110% growth for an $18M business, covering 6 countries. Played a major role in OMO 10Kg & Spring Fresh re-launch – product development, internal/external communication, advertising, launch network, and marketing support.

● Initiated the sampling activity for OMO new SF in terms of negotiation, implementation, and logistics.

Handling (The biggest 14 Retail-Chains in KSA)

 Accountable for attaining annual KSA target for all Unilever categories with end year achievement of 15.7% over YAG.
 Ensured proper Budget control, Customer Service Satisfaction Levels, Promo logistics, merchandise placement and promotional campaign through management of an operational fleet made up of 55 Merchandisers and 38 salesmen throughout 158 outlets across KSA.
 Managed Space / Assortment / Sub-Category Mix and aligned it with the Store & Department Grading to enhance productivity and improve performance.
 Negotiated all customer annual agreements covering visibility, support & growth targets by category.
 Participated in the Key Accounts Management restructuring, trading terms, plans, Salesmen & Merchandisers requirements for 2005.
 Developed an enthusiastic store team to achieve stipulated targets and enhance retail standards.

Portland, Oregon Area
Field Support for Unilever's Managment Trainees program under HR department.
Main point of contact for recruiting GCC nationals studying in USA.
Coordinating with Student office located in universities and GCC embassies to identify potential candidates.
Conducting phone interviews and CV submissions.
Career Day and final selection board event coordinator.