Experienced CPG lead specializing in creating unique integrated marketing campaigns strongly rooted in strategy, creative and a 360 degree channel approach. Skill set includes brand reappraisal initiatives, sponsorship activation, campaign launch events, pop up stores, shopper promo integration, brand equity building experiences, social and digital content development, loyalty programs and data collection.
Clients Include: SC Johnson, Unilever, Kimberly Clark, Ford, American Airlines, Blue Cross Blue Shield, and CeraVe,
Account Director, Experiential & Content Development
Core focus - integrated platforms for CPG clients. Lead integrated programming for Kimberly-Clark. Clients included: Philip Morris, Unilever, Gatorade, JCPenney, as well as beauty/health new business initiatives.