| Title | SHN Stay Home Now |
| Brief | The Covid-19 pandemic required one of the biggest behaviour changes in living memory. We realized that we needed to act, in order to encourage everyone to stay at home to prevent the spread of Covid-19.We reversed the iconic NHS logo to read SHN #StayHomeNow. After posting across our social channels, the campaign was shared & personalized by thousands, including celebrities such as Orlando Bloom and David Walliams, something amplified by national newspapers.Media owners also donated space on hundreds of outdoor sites nationwide.In April, we launched a film featuring key-workers and A-Listers speaking the words to the song, ‘We’ll Meet Again’. It was created in under 2 weeks and had a reach of 117,318,000.Our work, which prompted awareness of 43% across the UK, and 72% in London, enabled our vital message to reach a large audience. All time, media and performances were given for free. |
| Agency |
St. Luke’s Communications
|
| Campaign |
SHN Stay Home Now
|
| Advertiser |
NHS & Key-Workers
|
| Brand |
NHS & Key-Workers
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Web Film
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| Production Company |
Anonymous Content
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| Chief Creative Officer |
.l Y...g Subscribers Only
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| Executive Creative Director |
R....rd D...ey Subscribers Only
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| Chief Executive Officer (CEO) |
N..l He.....on Subscribers Only
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| Chief Marketing Officer (CMO) |
J....ca G..b Subscribers Only
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| Account Manager |
M...ie .a C...a Subscribers Only
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| Director of Creative Operations |
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| Designer |
..n H....rd Subscribers Only
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| Designer |
V....ha M...ry Subscribers Only
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| Agency Producer |
C...e L...on Subscribers Only
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| Producer |
P...r K....es Subscribers Only
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| Executive Producer |
Vi....ia Fit......ams Subscribers Only
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| Editor |
R..k R....ll Subscribers Only
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| Sound Designer |
..n L...es Subscribers Only
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| Music Arranger |
S...a P....am Subscribers Only
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| Music Supervision |
N...ve M...c Subscribers Only
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