Jessica Gibb
Business Development Director at St Luke's Communication
LONDON, United Kingdom
TitleSHN Stay Home Now
BriefThe Covid-19 pandemic required one of the biggest behaviour changes in living memory. We realized that we needed to act, in order to encourage everyone to stay at home to prevent the spread of Covid-19.We reversed the iconic NHS logo to read SHN #StayHomeNow. After posting across our social channels, the campaign was shared & personalized by thousands, including celebrities such as Orlando Bloom and David Walliams, something amplified by national newspapers.Media owners also donated space on hundreds of outdoor sites nationwide.In April, we launched a film featuring key-workers and A-Listers speaking the words to the song, ‘We’ll Meet Again’. It was created in under 2 weeks and had a reach of 117,318,000.Our work, which prompted awareness of 43% across the UK, and 72% in London, enabled our vital message to reach a large audience. All time, media and performances were given for free.
Agency
Campaign SHN Stay Home Now
Advertiser NHS & Key-Workers
Brand NHS & Key-Workers

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PostedNovember 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Production Company
Chief Creative Officer .l Y...g Subscribers Only
Executive Creative Director R....rd D...ey Subscribers Only
Chief Executive Officer (CEO) N..l He.....on Subscribers Only
Chief Marketing Officer (CMO) J....ca G..b Subscribers Only
Account Manager M...ie .a C...a Subscribers Only
Director of Creative Operations ..y H....an Subscribers Only
Designer ..n H....rd Subscribers Only
Designer V....ha M...ry Subscribers Only
Agency Producer C...e L...on Subscribers Only
Producer P...r K....es Subscribers Only
Executive Producer Vi....ia Fit......ams Subscribers Only
Editor R..k R....ll Subscribers Only
Sound Designer ..n L...es Subscribers Only
Music Arranger S...a P....am Subscribers Only
Music Supervision N...ve M...c Subscribers Only

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