The French Soccer League (LFP) and the Association Solidarité Femmes - " A WALL FOR WOMEN (Film)"

Rosbeef!

Rosbeef! Paris, France

Awards

2235

This ad is part of the ACT Responsible Collection

Brand: The French Soccer League (LFP) and the Association Solidarité Femmes
Country: France

Advertiser: LFP / Association Solidarité Femmes

Title	A WALL FOR WOMEN (Film)
Brief	We decided to create “A Wall for Women”. A digital and participative soccer wall that does not serve to counter free kicks, but all blows and violence against women.This wall is a chain of stories on the Ligue 1 Uber Eat account (3,4M followers), that aggregated the participations of both the influent Club accounts (Paris Saint Germain, AS Monaco, OL, etc.) and their communities thanks to a simple Instagram system using the hashtag : #awallforwomen.All together, their generated the longest wall of the history of football.
Agency	Rosbeef!
Campaign	A Wall For Women
Advertiser	LFP / Association Solidarité Femmes
Brand	The French Soccer League (LFP) and the Association Solidarité Femmes
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Date of First Broadcast/Publication	Subscribers Only
Product	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	97 seconds
Agency Manager	F...s M...BE Subscribers Only
Agency Manager	A....ne D...d Subscribers Only
Account Manager	L...s V...NE Subscribers Only
Account Manager	A...e FO....NE Subscribers Only
Account Manager	L..e D....CQ Subscribers Only
Account Manager	A...ck HA....NN Subscribers Only
Executive Creative Director	Au....ien B...t Subscribers Only
Executive Creative Director	Be....in .e ..z Subscribers Only
Art Director	N....as P....cq Subscribers Only
Copywriter	M...me Fr.....au Subscribers Only
	H...ène R....NI Subscribers Only