Nick Felder

• GLOBAL ADVERTISING & MARKETING CONTENT PRODUCTION: Lead the production pipeline for global and multi-national "charter" projects including new campaigns for global brands (top 15), priority emerging brands, licensed properties and assets (World Cup, Olympics, etc) and others, working with international agencies from around the world to provide strategic and executional guidance, from earliest tissue sessions through final produced content.

• ENTERPRISE LEVEL DIGITAL ASSET MANAGEMENT: Designed, lead and implemented Coca-Cola’s first enterprise-wide Digital Asset Management (DAM) solution; evolved that capability to ultimately support all media, and all brands, across all markets (207), with with rights management capabilities on a single, modular platform.

• GLOBAL RIGHTS MANAGEMENT: Established an independent, centralized resource capable of negotiating, purchasing and paying rights-holders anywhere in the world, allowing usage rights to be extended in any medium, allowing Coca-Cola's DAM platform to be functionally transactional, saving the Company tens of millions annually.

• GLOBAL STANDARDS & PRACTICES: Created and codified global production Standards and Practices, governing the creation of any content, according to Coca-Cola policy by any of the 6,000 agencies and creative service providers retained globally, along with the revisions to internal business processes required to implement and support them.

• STRATEGIC LEADERSHIP: Harmonize the Company's disparate and decentralized production processes to control costs, modernize business practices, gain efficiency and scale, and operate as a networked community of subject matter experts. Provide strategic leadership and executional direction, for regional productions in local markets, vetting production proposals and identifying top creative talent to deliver executional excellence and operational efficiencies (budgets/ timing/ outputs) within each production.

US and Europe
• CONSULTING + PRODUCTION MANAGEMENT: Various capacities for various creative agencies including: Mother NY, 180 Amsterdam, Taxi, David & Goliath, BBDO, Kirshenbaum + Bond, McGarry/Bowen, and others.

• DEPARTMENT HEAD: Management of Broadcast Production Department, leading a staff of 52, including Producers, Business Managers, Traffic, Talent Payment, Licensing, Broadcast Clearance, A/V Services, and all in-house editorial studio services.

• RE-ORGANIZATION: Conducted complete re-organization of existing departmental structure, reducing staff, realigning salary allocations and titles, and redistributing responsibilities to allow for greater accountability and increased effectiveness.

• PRODUCTION PIPELINE MANAGEMENT: Supervised all active productions. Worked closely with creative teams and producers to develop concise creative treatments & POV’s prior to initiating the bidding process. Reported directly to Chairman and Chief Creative Officer.

• STUDIO MANAGEMENT: Oversaw internal studios and maintained gross profit of in-house, editorial studios despite persistent and cumulative account losses.

• BUSINESS DEVELOPMENT: Founded and ran company that published a multi-volume set of premium product sourcebooks for professional designers and architects throughout North America. Alt Spec was positioned as the premium business-to-business vehicle in its category, and was widely regarded to have achieved that goal.

• P&L MANAGEMENT: Responsible for day-to-day operations including budgets, billing, and management of staff of 14. Secured funding of $4.7 million. Pitched concept personally and made full presentations to all potential investors. Wrote and developed all business plans, 5-year financial projections, and supporting documentation.

• AD SALES: Produced first-year advertising revenue of $1.2 million, prior to the existence of a tangible product, due largely to the strength of targeted marketing materials and the development of highly competitive sales propositions.

• PRODUCT DEVELOPMENT: Created, wrote, and directed the design of all marketing materials including several media kits, display advertising, direct mail, training manuals and promotional items. Won two design awards with first edition. Responsible for development of the Alt Spec directory, data-base search engine, and web site, including concept, editorial content, navigational design, data capture and implementation.

• PRODUCTION MANAGEMENT: Shared joint responsibility with creative team for the net creative outcome of each production. Recognized for consistent ability to deliver productions with restricted budgets and unrealistic schedules, often exceeding expectations, delivering production values disproportionate to the resources available.

• BUSINESS AFFAIRS: Directly and solely responsible for completing all campaign and single-spot commercial productions on time and on budget; negotiated all production contracts, talent payments, and other agreements.

• PRODUCTION MANAGEMENT: Produced largest campaign for client AOL with an $8.6 million budget covering a 14-day shooting schedule and nearly $5 million in additional licensing.

• PRODUCTION MANAGEMENT: Producer of campaigns and single spots for clients Gallo, Pontiac, British Knights, Tanqueray, and others.

• STUDIO DEVELOPMENT: Proposed and implemented Deutsch’s first in-house editorial facility as a new agency profit center. Directly responsible for recruitment of editorial staff, equipment acquisition, and agreements with outside vendors.

• PRODUCTION MANAGEMENT: Clients included L'oreal, USAir, The Coca-Cola Company, and American Home Products, as well as numerous spec campaigns and a wide array of creative development for the agency’s flagship account, The Coca-Cola Company.