Elizabeth McCune

Elizabeth McCune

Chief Growth Officer at GroupM
New York, NY, United States

About me

As GroupM’s Chief Growth Officer, Elizabeth oversees business development and revenue growth for the group, working with our agencies to offer existing and potential clients the best of what GroupM has to offer globally.

Elizabeth began her career in strategy and client leadership, leading planning teams across many global brands, including Toyota, Exxon Mobil, NBCUniversal and Nestle. And, she has personally led team responses for several of GroupM’s key new business wins over the years. Elizabeth works to understand what client’s growth goals are and match them to the agency best suited to deliver, resulting in long-term relationships that help both parties thrive.

Prior to GroupM, Elizabeth held senior positions with Omnicom Media Group and Ogilvy. Elizabeth holds a board seat on behalf of GroupM with the Ad Council, a nonprofit that produces and distributes public service announcements that have an extraordinary impact on key societal issues. She also serves on the Board of Directors of Step UP, a nonprofit that empowers girls from under-resourced communities through mentorship and is a member of the New York Junior League. And, she holds a Master’s in Business Administration with a concentration on Marketing and Finance. She lives on the north shore of Long Island with her husband and three dogs.

Positions

Managing Partner, Head of Marketing, Communications & Development, GroupM
London, United Kingdom
May 2013 - Present (11 years 6 months)
Work across holding company on strategy for GroupM led pitches in the following areas: Communications Planning, Consumer Insights, Data/Analytics and Pitch Case Architecture & Presentation. Also assist in new business transition on successful acquisitions. Most recently, strategy lead in US & Canada Nestlé and NBCUniversal pitches, where GroupM was successful in winning.

Manage marketing and communications for GroupM globally. Work with agency communication and marketing leads to represent GroupM along with the media agencies annually at key events and in the press.
Managing Partner, NA Head of Comms Planning
London, United Kingdom
February 2011 - April 2013 (2 years 2 months)
Key contributor to Agency of the Year award from Ad Week in 2012. Lead in three of the agency's most siginificant new business wins, totalling close to $2.5B in increased billings.

Executive management team member in charge of development of strategic business planning for Maxus in North America. Work closely with CEO to direct agency towards growth vision.

Work with account leads to elevate the strategic marketing offering for all North American clients.
SVP, Group Director
Omnicom Media Group, London
February 2008 - February 2011 (3 years)
Managed over $600mm in client business across the US. Directed a team of 60+ media professionals, as well as liased with Omnicom specialty partners to drive business towards growth targets.

Increased agency contribution and fee in three of the hardest financial years. Strong relationships with both creative and brand agencies, that increased agency partnerships.

Part of agency management team, focused on organizational change and development. Lead in reorg of OMD.
Senior Partner - Managing Director
New York, United States
January 2007 - February 2008 (1 year 1 month)
Director of Strategy, New York
VP, Strategic Planner
MPG
United Kingdom
October 2005 - December 2006 (1 year 2 months)
Worked with client teams on Concert, MPG's communications planning process to elevate the marketing approach for US based clients. Also worked on new business pitches, working with executive managment on agency strategy, resulting in huge win for MPG with the Danon business win.

Education

MBA, Marketing & Finance

2003 - 2005 (2 years)

BA, Political Science & Art History

1993 - 1995 (2 years)

Other professional activities

PHNX 2022

Awards Jury Member

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