As Redwood’s New Business Director, Derek is responsible for understanding the needs of new clients and creating a strategy and team to deliver exactly what they and their customers need from content. Derek began his career in national newspapers, before editing (and launching) several huge consumer magazines and websites – and he has a mantelpiece full of awards to prove it. He went on to launch and edit websites, apps, magazines and films for international brands including British Airways, Manchester United, The British Army, and Land Rover. Prior to joining Redwood he was Head of Digital Media at the McLaren F1 team winning a D&AD Yellow Pencil Slice and Cristal Award.