Karina spent six years as Partner and CEO of Anomaly New York, as well as two years as Partner and Global COO – leading a period of sustained evolution and growth.
In her current role as Partner and Global CEO, she continues to lead key clients, strengthen Anomaly DNA across its 7 offices, and drives the company’s evolution at the forefront of the industry.
Formerly, Karina was a Partner and Managing Director of Fallon London, and successfully grew the agency from startup to a Top Ten agency, winning Campaign’s UK Agency of the Year (twice) and becoming the most creatively awarded agency in the world (Gunn Report).
Karina is an Exco Board Member of Effie Worldwide, Chair of Effie UK Council, a Founding Member of
TimesUpAdvertising, and a longtime member of Women in Advertising and Communications London (WACL).