My Latest Work
SEE ALL WORKThe Cost of Inequality
Surf Collective
Bisou Bouche
Beyond Skin
About me
With the simple philosophy: “I like Ideas. Hopefully one of them will make the world better.”, Lauren is the executive creative director of Edelman Paris, using creative problem solving to impact real positive change.
Originally from Melbourne, she is a published thought-leader, public speaker, columnist and international award juror. Lauren is an art-director by trade, strategically exigent with a love for copywriting who champions a strong concept executed with simplicity.
A feminist before-it-was cool, she is one of The 3% and The One Clubs’ ‘Next Creative Leaders’, a Cannes Lions ‘See It Be It’ alumni, a proud winner of Eurobest’s GLASS award and one of Pitch magazines ‘100 superwomen’.
Lauren unashamedly believes that advertising can change the world and can be found dressed head-to-toe in black, convincing her teams and international clients alike to give away their profits, create social change and stand for something better.
Sector Experience
Awards
- 2022 CRESTA
- 2022 Eurobest
- 2021 Grand Prix Stratégies de la Publicité
- 2021 Prix Club des Directeurs Artistiques (Club des DA)
- 2021 D&AD Awards
- 2020 The One Show
- 2019 Epica Awards
- 2019 LIA
- 2019 Cannes Lions International Festival of Creativity
- 2019 CLIO Awards
- 2019 CLIO Health
- 2018 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
People I worked with
My Work
SEE ALL WORKNot My Job
- BRAND:
- Pornhub Toys
- AGENCY:
- BETC Paris
Street-vet
- BRAND:
- Purina
- AGENCY:
- McCann Paris
Controle de la Poitrine (en)
- BRAND:
- Olympique de Marseille (OM)
- AGENCY:
- McCann Paris
#GuiltyTags 4
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
#GuiltyTags 3
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
#GuiltyTags 2
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
#GuiltyTags 1
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
#GuiltyTags
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
@GuiltyTags
- BRAND:
- Innocence in Danger
- AGENCY:
- McCann Paris
Positions
Development of gender equality program linked with Times Up Advertising to empower the women in the network and give them a voice.
Use of traditional medias TV, print, packaging design to launch social activations.
Collaborations with artists, photographers, directors and developers.
Development of client relationships - presentations and workshops to better understand their needs.
Emphasis on Social change work and involvement with charities.
Global Clients: Nespresso, Nestle Breakfast Cereals (including brands Cheerios, Fitness, Lion, CiniMinis), Puma, L’Oreal Paris, Innocence in Danger, Breast Cancer Foundation
Local Clients: Olympique de Marseille Football Club
Street-vet
- BRAND:
- Purina
- AGENCY:
- McCann Paris
Controle de la Poitrine (en)
- BRAND:
- Olympique de Marseille (OM)
- AGENCY:
- McCann Paris
#GuiltyTags 4
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
#GuiltyTags 3
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
#GuiltyTags 2
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
#GuiltyTags 1
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
#GuiltyTags
- BRAND:
- Innocence En Danger
- AGENCY:
- McCann Paris
@GuiltyTags
- BRAND:
- Innocence in Danger
- AGENCY:
- McCann Paris
Stong emphasis on concepting and finding creative solutions
through activations, digital and social media.
Conception and development of films, TV, print and point of sale.
Collaborations with artists, photographers, directors and developers.
Workshops with clients to help them involve in the social & digital space.
Global Clients: Ray-Ban, LensCrafters (US & China, GMO - South America, OPSM - Australia)
Art director
Concepting and development of media agnostic campaigns with a strong focus on One to One communication using social media and digital activations.
Use of traditional media such as TV, Direct Mail and radio.
Global Clients: BMW, MINI, RSPCA, Puma, Coca-Cola
Local Clients: Myer, Bank of Melbourne, The Song Room, Calrton Football Club, AAMI
