Angela Natividad Publications
Debunking the happiness myth
23 April 2013
Today someone in my Twitter stream shared the following quote:
"Advertising is based on one thing: Happiness" - Don Draper
Let's ignore for a moment that Don Draper is not a real person, and that his ...
Digital strategy for dummies
18 March 2013
Digital strategy is a fairly new concept in France; and while business is booming, I can’t say I’m pleased by the overall direction it’s taking.
A number of “digital strategists”, like mysel...