About me
The Chief Financial Officer for McCann New York and an experienced financial strategist, Eu-Gene Sung works closely with CEOs and COOs of large organizations. She advises them, helping to establish commercial strategy, set and prioritize objectives and drive profitable growth. Eu-Gene delivers financial and business strategies for cost-optimization and merger & acquisition operations that drive bottom-line profits. She is an experienced negotiator and businessperson, able to forge solid relationships with strategic partners and build consensus across multiple organizational levels.
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Mark Lund
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McCann Worldgroup UK
Positions
Chief Financial Officer - McCan New York
Global
September 2013 - Present (11 years 2 months)
Global Finance Director - Craft Worldwide
Global
February 2012 - September 2013 (1 year 7 months)
- Member of Executive Committee, working closely with CEO and COO to establish commercial strategy, set and prioritize objectives and strengthen and build network of studios to drive profitable growth.
- Consolidating and analyzing financial forecasts and actuals for 21 markets. Working with all markets to reach maximum profitability, including analysis of rate cards/client contracts and optimization of staffing and other operating expenses.
- Negotiating all global client contracts and compensation agreements as well as handling all legal matters including trademark and company registrations.
- Completed acquisition of translation company including developing strategic business case, financial modeling and due diligence. Also handled post-acquisition integration and currently rolling out global expansion plan.
- Consolidating and analyzing financial forecasts and actuals for 21 markets. Working with all markets to reach maximum profitability, including analysis of rate cards/client contracts and optimization of staffing and other operating expenses.
- Negotiating all global client contracts and compensation agreements as well as handling all legal matters including trademark and company registrations.
- Completed acquisition of translation company including developing strategic business case, financial modeling and due diligence. Also handled post-acquisition integration and currently rolling out global expansion plan.
- Member of Transition Task Force, advised CEO on all commercial issues related to start up of creative agency.
- Managed $30M P&L to budget, which included responsibility for forecasting, maximising profitability, managing hires/freelancers, staff plans, and authorizing all financial transactions.
- Managed $30M P&L to budget, which included responsibility for forecasting, maximising profitability, managing hires/freelancers, staff plans, and authorizing all financial transactions.
VP, Global Client Finance - Mediabrands
Global
April 2009 - December 2010 (1 year 8 months)
- Analyzed financial impact of contract terms as part of overall effort to ensure global client profitability.
- Negotiated client fees, contract terms and conditions with client procurement and legal teams on existing clients and global new business pitches.
- Created all board presentations and complete other special projects for Worldwide CFO working with senior executives across all agencies and regions.
- Negotiated client fees, contract terms and conditions with client procurement and legal teams on existing clients and global new business pitches.
- Created all board presentations and complete other special projects for Worldwide CFO working with senior executives across all agencies and regions.
- Responsible for liquidity of agencies in Canada and Latin America.
- Analyzed cash, debt and working capital needs at international operations in order to locate cash to repatriate.
- Analyzed cash, debt and working capital needs at international operations in order to locate cash to repatriate.
- Led initiative to identify main drivers of foreign exchange risk and reduce balances to help manage volatility.
- Evaluated financial impact of refinancing 4.5% converts and helped execute $200MM exchange for 4.75% converts. Built financial projections and analyzed covenants supporting execution of $335MM credit facility.
- Evaluated financial impact of refinancing 4.5% converts and helped execute $200MM exchange for 4.75% converts. Built financial projections and analyzed covenants supporting execution of $335MM credit facility.
Senior Manager, Corporate Development
Homechoice/Videonetworks
January 2005 - November 2006 (1 year 10 months)
Research Associate
J.P. Morgan
May 2001 - July 2002 (1 year 2 months)
- Published detailed initiating coverage research reports analyzing media sector.
- Analyzed companies’ monthly reports on advertising linage and revenues as well as macroeconomic data to determine cause of fluctuations and predict future performance and overall quarterly earnings.
- Analyzed companies’ monthly reports on advertising linage and revenues as well as macroeconomic data to determine cause of fluctuations and predict future performance and overall quarterly earnings.
Investment Banking Analyst
J.P. Morgan
January 2000 - May 2001 (1 year 4 months)
- Coordinated $32M lead-managed initial public offering and co-managed IPO for technology companies.
- Prepared acquisition and divestiture proposals for various technology firms, including financial modeling, valuation and comparable company analysis. Built DCF, WACC, accretion/dilution and LBO models.
- Prepared acquisition and divestiture proposals for various technology firms, including financial modeling, valuation and comparable company analysis. Built DCF, WACC, accretion/dilution and LBO models.
