Dima Kishka
creative group head at BBDO Ukraine
Ukraine
TitleSave your ears
BriefWith over 30,000 injured and 3,500 dead on Ukrainian roads every year, it’s on the way to becoming a national problem. Hundreds of people could have been saved if they just used seatbelts. But Ukrainians hate to buckle up.There is one thing lots of Ukrainians hate even more: shanson. A genre of songs praising the criminal lifestyle, popular among taxi drivers. The last thing one wants to hear when ordering a ride.Bolt performed an experiment to make passengers fasten their seatbelts.A shanson song, created especially for the project, was played in the Bolt car. This annoying song could be turned off only by the passenger seatbelts, saving passengers’ ears and saving their lives at the same time.
Agency
Campaign Save your ears
Advertiser Bolt
Brand Bolt

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Interactive Outdoor Experience
Length
Chief Executive Officer (CEO) V...or I...ov Subscribers Only
Executive Creative Director A..e J...b Subscribers Only
Creative Director D...s Kel......nko Subscribers Only
Creative Group Head D..a K...ka Subscribers Only
Art Director O..h Pr....pa Subscribers Only
Art Director P...o Meln.........henko Subscribers Only
Graphic Designer St.....av N....ov Subscribers Only
Graphic Designer An.....iia Z....yk Subscribers Only
Production Company Producer Al.....dra G...ai Subscribers Only
Client Services Director I...a Dan......aya Subscribers Only
Account Director H...na So....ka Subscribers Only
Graphic Designer A....ii Ar....ev Subscribers Only
New Business Manager E...a Kr.....va Subscribers Only

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started