Brent Baer

Providing OOH solutions major markets LA, NYC, Chicago, MSP, DAL, Portland, DC. National Sales Rep to the OOH Stars
Northern Virginia General Manager

OOH Software as a Service sales. It is the future in Outdoor. AdPro .
AdPro is product of Intermap Technologies. AdPro is exclusive proprietary reliable software for evaluating, buying and selling OOH advertising. We are data driven services and mapping solutions Points Of Interest, Traffic speed and congestion data(from INRIX) for exposure measurement, partnered with TAB as a third party provider of TAB audited data and elevation data for dwell time, visibility and accurate exposure to create an easy-to-use web based sales application.
Our data includes visibility/obstruction measures, dwell/exposure time, traffic speed and congestion among other features available to OOH owners and media buyers. Our goal, provide an Industry platform for effective planning, transparent buying and dynamic sales and management of OOH campaigns and inventory.

baerboards, was founded in January 2001.
Built an Out-Of-Home plant through acquisition and development providing OOH coverage in exclusive area targeting upscale market.
Sales
Leasing
Permitting
Installation
Sold interest in 2013.

Representing Olympus Media on National scale throughout the US. Selling static and streetside digital bulletins traveling to and calling on major Agencies throughout the US.

•Developed the Posterscope brand and increased revenues. Performed Chief Client Officer duties in account management •Strategic Consulting, developing media plans •Generated new development deals bringing the following new business to Posterscope; Carmichael Lynch, Subaru, Harley Davidson, Tractor Supply, Cargill, Olson Agency, Fifth Third Bank, Chinet, Allen Edmond, Mars Advertising, Little Caesars Pizza, Kruskopf Coontz, 3M, CDC, Home Depot.

Secured permissions from tough DC metro zoning municipalities. Leased locations and managed relationships with REITS. Built 300 faces in DC metro. Sold 'firsts' for Starlite- Coke (remember the Dasani photo Coke displayed at the TAB convention in 2006), Kraft , AE, Miller Beer, Jet Blue, DC Lottery, VA Lottery.

Opened offices and built market in KC (staff of 7) in 1990 to '95 and Washington DC (staff of 13) in 1995 to 2000 for 'Country Tom' Martin. Licensed OOH contractor in KC. Built dozens of units where they said, 'they couldn't be built' in both markets. Acquired, negotiated purchase and managed due diligence of 4 competitive OOH companies: Dowling Outdoor (Fredricksburg), Stanford & Inge Outdoor (Roanoke), Jackson Outdoor(Charlottesville), Showalter Signs(Luray) addding to the Martin Media DC / Virginia Plant. Grew the business organically and through acquisition. Delivered earnings before interest, taxes, depreciation, and amortization, we don't discuss. Complete top and bottom line responsibility. Limited partner with my own funds in the game.

Sold KC OOH space. Local sales.

Opened and managed the offices in Kalamazoo and Peoria for Adams when Steve Adams initially purchased the two markets. Managed Kalamazoo,staff of 25 and increased occupancy from 60% to 85% at rate card. Complete restructure of Peoria staff and market while doubling sales and delivering operating margins. Full P&L responsibility. Earned equity ownership each year exceeding revenue goals.

My first taste of OOH. Started in Grand Rapids, a real diamond OOH plant in a wonderful market with strong leadership and staff. Went on to Chicago National Sales pre Gannett USA OOH Network.