Pippa Chambers

In addition to overseeing and managing the AdNews.com.au news site and daily newsletter, I report on all things ad tech across the media, advertising and marketing industry in Australia.
From programmatic and data to attribution, RTB and more, I enjoy writing and learning about this fast-paced and exciting sector.

As a TechBeat contributor I covered breaking news in the ever shifting world of technology.

In order to help professionals stay up-to-date with all industry news, PerformanceIN provides the latest insights, topical features and news from across the thriving digital performance marketing world.
This role saw me cover news items and features within various industry subsections in the UK and US - from social media, SEO, video and email, to mobile, search, data, display, affiliate and analytics.
From carrying out interviews with industry CEOs, to looking at how Google’s latest algorithm updates and how Facebook’s advertising tweaks will impact the wider performance marketing industry, this was a varied role.
Other hot industry topics covered include attribution and the path to conversion, the rise of programmatic advertising, big data and the emergence and diversity of performance marketing in new territories.

Follow me @PippaC1

I covered the latest exciting food and drink news from across the buzzing foodie hubs of Bristol and Bath.
From Tricks of the Trade features to breaking news, Q&As with food-loving gurus and subbing duties, this was an all-encompassing and varied role.

My role on this national magazine and website involved reporting on the business side of the Australian fashion and apparel industry.
In addition to sourcing exclusive stories through investigative journalism, I covered all business related topics within the industry including news on major acquisitions, new brands and liquidations to litigation cases, mergers and trading updates.
I produced a wide variety of in-depth features, one of which required me to travel to Lima for Peru Fashion Week.
This B2B role also required me to proof read, sub-edit and help formulate e-newsletters.
(Six months full-time/six months contributor).

From murders and fires to planning rows and community events, I was responsible for sourcing news from several nearby large villages and towns.
I attended magistrates and crown court on a regular basis and frequently broke exclusive front page stories.
I have reported on a huge variety of news stories from local politics, business, elections and major court cases to inquests, planning inquiries, many off diary stories and countless breaking news incidents.
I managed and organised the video aspect of the newspaper's website by filming and editing news videos.
Part of my daily role included online networking, providing feedback to readers, creating online polls and linking the website with social networks such as Facebook and Twitter.
I also contributed to two other sister publications (North Somerset Times and Midweek Mercury).
Several of my stories have also featured in the national press.

During my time at the Bristol Evening Post I covered a wide range of news from court cases and community issues to breaking news and exclusive stories.