About me
BEFORE BLEUBLANCROUGE
Simon has over 15 years of experience in marketing and communications. He made his mark in sponsorship in 2008, when he published the first worldwide study on how to measure sponsorship performance. His “Sponsorship Insight Model” has become an industry standard throughout North America.
AT BLEUBLANCROUGE
Bleublancrouge recruited Simon in 2009, and he quickly moved up the ranks to become President of Bleublancrouge Montreal. He has contributed to the success of a number of brands, including Loto-Québec, PPG-Sico, Bombardier Recreational Products, Cadillac Fairview and Sherlock. His work has been rewarded at the Crea Awards, the Strategy Awards, the Cassies and the Marketing Awards. In 2013, he made Marketing Magazine’s 30 Under 30 list, which recognizes the “Smartest Young Thinkers in Marketing” working in Canada today. In 2015, he co-wrote The Usefulness of Brands, a new approach for fostering lasting relationships between companies and citizens. Today, Simon’s mission is to find innovative ways to grow our clients’ business.
Talent you might be interested in
Positions
Lecturer - Marketing Communication Program
Partner, VP Strategic Development
Lecturer
Lecturer - Formation des cadres et des dirigeants
Lecturer
Account Executive
Sponsorship Advisor
President - consultant
Event marketing
Event management
Clients: Schering Canada, Challenge Volleyball de Repentigny, Sand Blast Beach Tour.
Supervisor / Team Leader
Education
Certification en leadership et habiletés de direction
M. Sc. Marketing Field Of Study Master thesis: Performance measurement in event sponsorship: The Sponsorship Insight Model (SIM)
BAA Management
