Rebecca Hanlan

I am a highly motivated strategic brand and marketing leader with proven excellence in the effective delivery of market development and brand strategy solutions for large, complex global organisations. I underpin this with my deep passion for driving social change through alignment with brands who want to tell human stories with impact. In particular, I’ll bring my 20 years of broad, diverse and integrated marketing, brand and communications management experience to help your company:
• identify a strong forward-thinking brand purpose that influences your mission, positioning and strategic direction.
• optimise marketing capabilities through engaging brand vision strategy, corporate visual identity, events, employee brand engagement and marketing communications.
• create award-winning campaigns as I have done for blue chip brands and major government organisations including Maurice Blackburn Lawyers, Standard and Chartered Bank (Singapore), Shape Property Solutions and Australia Post.
• develop brand strategies supported by integrated awareness, consumer information, social marketing and acquisition campaigns as I have created across digital, social, content, traditional, search and disruptive mediums.
• manage politically sensitive stakeholder relationships as evidenced in my work across government, NGO and corporate sectors.