Rafik Belmesk

Leading the strategy & planning team in Montreal and making sure the work works.

Clients: Fido, Danone, Audi, Sanofi, Fromagerie Bel, Biscuits Leclerc, Promutuel Insurance, Canadian Tire, etc.

National planning lead on Fido

OFTEN Foods is a Montreal based company that creates and produces indulgent flexitarian (and accidentally vegan) food products. We'd like you to make meat your side dish. Find us here: https://www.eatoften.ca/where-to-buy/

Helped brands to do well by doing good.Clients: BDC, RMHC Canada, McDonald's Canada, Attitude, Plus One.

Mercenary strategy work.Agencies: TAXI, Propellerfish, Cartier, Tuxedo, N/A, Couleur Locale, Design/Society, Behaviour.Clients: Audi, Coors Light, Global Citizen, Fido, L'Équipeur/Mark's, Orléans Express, Bluesound, ADT Security, BDC, CEPSUM/Université de Montréal.

Checked out another side of the business and learned that brands need protecting, too.Clients: Intuit (QuickBooks), TATA Communications, Thirsty Buddha, Association des Optométristes du Québec, and secretive natural ressources companies.

An amazingly rewarding experience working with proper villains. Learned more than anywhere else.Was strategy Lead on SingTel (biggest telco in Asia) and Global Digital Strategy Lead for Unilever Food Solutions'​ Dressings Category (sold mayo by the jug).I miss Singapore.Clients: SingTel, Unilever Food Solutions, Pond's, OMO/Dirt is Good (Regional), Transient Workers Count Too (TWC2), The Laughing Cow (Regional), Prudential Insurance.

Bell, RDS, SAAQ.

While at IHAI, I led the launch of the first category neutral international advertising award show. Learned how to build a company from scratch and launch it with little to no resources. The Tomorrow Awards got folded into ADC Global, which later got folded into the One Club, and last I heard, it was canceled for budgetary reasons.

Best role I could've wished for straight out of university. Saw the world.