Romain Persuy

Digital video marketing visiting professor with the Digital Marketing and Business MBA (MBADMB) Full-Time in Paris and Lille and Part-Time in Paris :

- knowledge of the market
- video content optimization, mainly on YouTube
- video content strategy, KPIs and reporting
- case studies

- Video content and social media strategist - Providing guidance and expertise for some of the world biggest brands
- YouTube channel management and leadership for Pampers North America, COVERGIRL, Pantene North America, Gillette France, Turkey, Japan and Korea, Pampers Belgium and MaxFactor UK, Finland, Sweden, Norway and Denmark. Ascertain the channel strategy through content optimization (titles, descriptions, tags, thumbnails, ...) and help reporting the results with comprehensive analysis.
- Manage a team distributed between Asia, North America and Europe.
- Collaborate on the strategy of Howdini's YouTube channel and media brand.
- Executive content production for Howdini

- Pampers France & North America, Covergirl North America, Duck Tape, Pantene UK and Howdini Channel Management. It consists of managing the Youtube users who interact with us but also manage the channel in numerous other aspects (tags, content optimization, planning, reporting and strategy)
- Collaborate on strategy and manage social media outreach for Howdini.com and special initiatives for Touchstorm.
- Available for your ad hoc needs

- Manage video content and supporting media for Howdini.com
- Write copy for Howdini video assets, including video titles, descriptions and metadata
- Collaborate on strategy and manage social media outreach for Howdini.com and special initiatives for Touchstorm. Launched Google+ community for Howdini.
- Update website archive of 1000+ videos by refreshing tags, images, descriptions
- Edit videos to fit Howdini guidelines, maintaining brand standards and style
- Write scripts for Howdini original video productions. Act as assistant director and create rough-cut edits.