About me
This profile was created because Julie Bilby has been referenced on AdForum.
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Positions
Program Manager and Senior Lecturer in Advertising. Areas of specialisation include: advertising strategy; art direction; creative advertising; advertising industry and consumer insights in China
Lecturer and researcher in the Bachelor of Communication (Advertising) program. Areas of specialisation include: art direction; creative advertising; advertising industry and consumer insights in China
Program Manager, B.Comm Advertising
Melbourne, Australia
January 2011 - December 2015 (4 years 11 months)
Program Manager and lecturer, Bachelor of Communication (Advertising) and Master of Advertising programs (2010 - 2013). Courses taught: Creativity in Advertising (postgrad); Creative Advertising, Advertising and Society, Introduction to Advertising, Design for Advertising (undergrad)
Lecturer: Introduction to Advertising; Advertising and Society; Creativity in Advertising
Tutor: Design for Advertising; Visual Language
Tutor: Design for Advertising; Visual Language
Production Controller, Dictionaries; Primary
Production Manager (April - July 2008)
Production Manager (April - July 2008)
Art Director
Mattingly and Partners
1993 - 1994 (1 year)
Art Director
Baker Hill and Associates
1988 - 1992 (4 years)
Design, illustration, art direction, client management
Education
Doctor of Philosophy (Ph.D.) - Advertising creativity, consumer creativity, China
2010 - 2014 (4 years)
Thesis title: Advertising creativity in China: An examination of Chinese industry perceptions and consumer responses to advertising creativity
Master of Business (Marketing) - Marketing
2004 - 2005 (1 year)
Minor thesis title: "An investigation of alternatives to invasive fundraising techniques for Nonprofit Organisations in Australia"
Bachelor of Arts (Visual Communication) - Design, Advertising - Art Direction
1984 - 1986 (2 years)
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