About me
Michael finds it incredibly uncomfortable writing in the third person so unlike most LinkedIn summaries he'll switch to first person following this full stop.
I'm a big believer in the mantra of doing what you love and doing it well. There's a couple of things in life that I love more than most:
■ Marketing
■ Writing
■ Entrepreneurship
I spent the first few years of my career working client-side for an online book retailer, followed by an online stockbroker.
Building on that experience, I switched to the agency-side of the equation, to help run boutique digital agency Young Wisdom. I spent my time developing digital marketing strategies, managing key accounts and running campaigns for our growing client base.
I graduated from Sydney University with a Commerce degree and a third of a Law degree, so two-thirds of my personality are still intact.
I worked at Google Australia for two years, covering YouTube and Ads Marketing for Australia and New Zealand. Now I've traded in the surf for the snow and work on Product Marketing for YouTube globally, out of our New York office.
I was named in B&T Magazine's 30 Under 30 for 2016 and represented Australia at the Cannes Young Lions competition in 2017.
Talent you might be interested in
Positions
Product Marketing Manager
Associate Product Marketing Manager
► YouTube Red & YouTube Music - launched YouTube's subscription offering and dedicated music app in Australia and New Zealand, the first markets outside of the US
► Brandcast 2015 & 2016 - YouTube event for 1,500 brand and agency leaders, blanket coverage across press, drove sales of Google Preferred
► Think with Google - Editor for AU + NZ, built weekly publishing cadence, responsible for 1M+ minutes of content consumed annually
► Australian Elections - Part of the 20% team who built our election day 'sausage sizzle' map, which helped over 300,000 Australians find their nearest polling booth on election day
► YouTube FanFest - Piloted real-time social war room, #YTFF trended nationally for two days and the campaign drove 4.6B impressions - a record for FanFest globally
► Mobile Ads Marketing - Delivered Think Auto events, mLabs and responsible for micro-moments thought leadership
► Scaled Email Marketing - Doubled opt-in for our performance email marketing program, driving a substantial increase in annual revenue
► Internal Conference - Owned curation and production of APAC content, including writing speeches for senior leadership
Marketing Intern
Re-launched Think with Google Australia as a mobile-first experience, driving 4x increase in annual traffic.
Marketing Lead
We delivered a diverse range of high quality services including; high end corporate videos and photography, social media strategy and community management, communications planning and coaching as well as branding and graphic design.
Our clients included:
- Schindler Lifts (market value of $22bn)
- Conversant Media (media company with 7M monthly reach)
- Cuscal (Australia’s leading provider of end-to-end payments solutions)
- VentureCrowd (Australia's first equity crowd funding platform)
- Nexia Australia (network of AU+NZ accounting firms)
- A number of tech startups
Google Student Ambassador
Course Facilitator
Marketing Executive
Working in a permanent part-time role and reporting to the CEO, I was responsible for Bell Direct's performance across all digital channels including E-Mail, Display, Search, Facebook, Twitter, YouTube and LinkedIn.
