There's nothing quite like cinema. It's an entire universe where brands can connect with their target audiences via different media: On-screen advertising, both passive and interactive, mobile applications, all kinds of activation in the lobby and theatre, and all this is supported by the greatest medium for storytelling in the world. It creates a bond between content, brand and customer like no other medium can. My job is to work together with advertisers, media agencies, creative agencies, exhibitors and film distributors to create the ultimate trans-media experience.
Revamping and creatively producing the Kinepolis preshow experience by adding structure, local and national content, and an allround pleasant user experience.