Caroline (Ferasson) Duret Publications
Having trouble understanding what “programmatic advertising” really is? You’re not alone. So we sent our journalist along to meet the experts. (AdForum.com, Paris)
10 October 2016
It may well be that your blood runs cold when you read the words “programmatic advertising”. I know mine does: after all, I’m interested in creativity, not algorithms. So it was with some trepidation that I paid a visit to RadiumOne in Paris.