Maryellen Nugent-Lee
Writer/Strategist at Independent Public Relations and Communications
Greater New York City Area, United States
About me
Seasoned public relations professional, experienced in developing profitable, integrated B2B and B2C marketing programs for lifestyle, health care and consumer accounts
Specialties: Writer, media relations, strategic communications planning, digital content creation, special events
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Positions
Writer/Strategist
Independent Public Relations and Communications
United States
October 2009 - Present (15 years 1 month)
Consult with public relations firms, advertising agencies, businesses and entrepreneurs, providing creative marketing communications solutions, including copywriting, photojournalism, consumer/trade media relations and social networking. Accounts have included Dacron® fiberfill, The Victorian Tea Room, Plan for Fitness Radio, Susan G. Komen for the Cure and artist Judith Gwyn Brown. Founded 2PR Chicks, www.2prchicks.com, a virtual agency for creative collaboration.
Managed integrated marketing programs for consumer lifestyle clients, including a highly successful word-of-mouth advocacy program among seniors for Schiff Nutrition’s Move Free® Advanced daily supplement to improve joint health. Managed trackside communications for the Toyota Pro/Celebrity Race. Launched children’s treasure hunt book, “Secrets of the Alchemist Dar,” with clues to $2 million in prizes, which debuted in the number-one spot on the New York Times Paperback Bestsellers List, propelled solely by PR in absence of advertising or other promotions. Prepared comprehensive monthly Dashboard media analysis for Sears and Kmart. Also publicity writer for Sears, Kmart, Bayer MaterialScience and Craftsman brands.
Education
Journalism
Member of Sigma Delta Chi, Society of Professional Journalists. Photography Editor of The Chimes, college newspaper; supervised 12 photographers. Assistant Photography Editor of The Arcadian, college yearbook. Publicity photographer for the Sports Department.
