About me
Lucien Boyer is Chief Marketing Officer at Vivendi, the leading integrated media, content and communications group. Lucien has been an industry pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment.
Beyond his management role, Lucien is recognized as one of today’s leading experts in sports and entertainment marketing. He was awarded his first Gold at Cannes Lions in 2006, before serving as a member of the jury of the Branded Content & Entertainment category in 2014. He initiated the creation of the Global Sports Forum, of which he was the General Commissioner, a global debate platform around the sports industry’s future challenges. He also is the Co-Chair of the Digital Transformation & Innovation Forum at the French Chamber of Great Britain.
Lucien is a frequent speaker at many international conferences such as the Cannes Lions Festival of Creativity, Advertising Week Europe and New-York, CMO Summit, Sporsora’s annual congress and the Ivy Sports Symposium. He has also been featured in many influential media including Bloomberg TV, The Guardian and Le Figaro as well as industry journals such as SportsPro, SportBusiness and SportCal.
A graduate from ESSEC Business School, Lucien Boyer is 53 years old. He is married, has three sons and lives in London. Lucien Boyer is passionate about sailing, skiing, the Olympics and music.
Talent you might be interested in
Positions
Chief Marketing Officer
My missions as CMO include:
- Accelerating the development of integrated marketing offers within the Group, in cooperation with Vivendi’s different businesses
- Identifying partners willing to associate their brands to the Group’s activities in the fields of talent, live events, merchandising, as well as in content production, broadcast and distribution.
- Leading Vivendi’s involvement as a sponsor of the Paris 2024 Olympic bid.
CEO, Copyrights Group & CEO, Paddington & CO Ltd
Leveraging the Paddington case to build a diversification model to grow the marketing value of Vivendi’s IPs & talents, across the Vivendi value chain.
Vice-President, Medias
Members and partners include key stakeholders such as brands, agencies, medias, event organizers, infrastructure owners, sports associations, cities and government, i.e. more than 200 companies and 600 people. SPORSORA aims to improve communication, marketing and innovation in Sports by addressing real challenges and providing leading services, events, skills, networks and knowledge.
Global President & CEO
One of the world’s leading sports & entertainment networks, Havas Sports & Entertainment boasts more than 600 professionals in 30 countries delivering award-winning innovative brand engagement solutions for brands such as Coca Cola, Barclays, Orange or Louis Vuitton, in partnership with major sports and entertainment industry stakeholders like the International Olympic Committee, the FIFA, the NBA, the NFL, the English Premier League, etc...
