| Title | Ability Signs (Board) |
| Brief | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
| Agency |
Rethink Communications Inc.
|
| Campaign |
Decathlon Ability Signs
|
| Advertiser |
Decathlon
|
| Brand |
Decathlon
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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