Xavier started in the industry writing tweets for poultry products. Fast forward 11 years, his work has been consistently featured in both the mainstream and alternative press and awarded its fair share of wooden, metallic and thermoplastic accolades by Cannes, D&AD, The One Show and Clio. He was an ADC Young Guns finalist in 2019 and has been featured amongst Canada's top creatives for the last 4 years.