My Latest Work
SEE ALL WORKSmack For Heinz
Heinz Ketchup & Seemingly Ranch (Board)
Can't Unsee It
Can't Unsee It
About me
Xavier started in the industry writing tweets for poultry products. Fast forward 11 years, his work has been consistently featured in both the mainstream and alternative press and awarded its fair share of wooden, metallic and thermoplastic accolades by Cannes, D&AD, The One Show and Clio. He was an ADC Young Guns finalist in 2019 and has been featured amongst Canada's top creatives for the last 4 years.
Sector Experience
- Mayonnaise, Ketchup, Mustards
- Seasonings
- Drugstores, Specialty Stores
- Charities, Foundations, Volunteers
- Newspapers, Magazines, Books
- Beers, Ciders, Lagers
- Human Rights
- Cheese
- Sportswear
- Institutional/Public Interest/Non-Profit Org.
- State Employment, Forces & Police Recruitment
- Destinations (Countries & Places)
- Racial/Ethnic/Minority/Disability Awareness
- Leisure & Sport Equipment
- Government & Other Authorities
- Disease Awareness, Support Groups & Associations
- Retail, Distribution & Restaurants
- Business Services
- Culture, Leisure & Sport
- Apparel & Accessories Stores
- Religious Group
Awards
- 2024 ADC Annual Awards
- 2024 LIA
- 2024 ANDY Awards
- 2024 Epica Awards
- 2024 D&AD Awards
- 2024 Cannes Lions International Festival of Creativity
- 2024 CLIO Awards
- 2024 The One Show
- 2024 Strategy Awards
- 2024 Clio Entertainment Award
- 2024 The Webby Awards
- 2023 CLIO Health
- 2023 AdForum Business Creative Report
People I worked with
Maxime Sauté
ECD
Dentsu Ceative
Aaron Starkman
Partner, Creative Director
Rethink Communications Inc., Toronto
Pascal Routhier
Lead Strategist
Rethink
Nicolas Quintal
Creative Director
Rethink Communications Inc.
Mike Dubrick
Executive Creative Director
Rethink Communications Inc.
My Work
SEE ALL WORKCan't Unsee It
- BRAND:
- Heinz Ketchup + Marvel
- AGENCY:
- Rethink Communications Inc.
Table
- BRAND:
- IKEA
- AGENCY:
- Rethink Communications Inc.
Mattress
- BRAND:
- IKEA
- AGENCY:
- Rethink Communications Inc.
Sofa
- BRAND:
- IKEA
- AGENCY:
- Rethink Communications Inc.
Made to move
- BRAND:
- IKEA
- AGENCY:
- Rethink Communications Inc.
Thanks to your donations
- BRAND:
- Jewish General Hospital Foundation
- AGENCY:
- Rethink Communications Inc.
Positions
Table
- BRAND:
- IKEA
- AGENCY:
- Rethink Communications Inc.
Mattress
- BRAND:
- IKEA
- AGENCY:
- Rethink Communications Inc.
Sofa
- BRAND:
- IKEA
- AGENCY:
- Rethink Communications Inc.
Made to move
- BRAND:
- IKEA
- AGENCY:
- Rethink Communications Inc.
Food Stylist
- BRAND:
- Heinz
- AGENCY:
- Rethink Communications Inc.
Coors Lights Out
- BRAND:
- Coors Light
- AGENCY:
- Rethink Communications Inc.
Heinz Ketchup Fraud (Film)
- BRAND:
- Heinz Ketchup
- AGENCY:
- Rethink Communications Inc.
Diner
- BRAND:
- Heinz Ketchup
- AGENCY:
- Rethink Communications Inc.
Diner
- BRAND:
- Heinz Ketchup
- AGENCY:
- Rethink Communications Inc.
Diner
- BRAND:
- Heinz Ketchup
- AGENCY:
- Rethink Communications Inc.
Heinz Ketchup Fraud (Board)
- BRAND:
- Heinz Ketchup
- AGENCY:
- Rethink Communications Inc.
Copywriter
Rethink Communications Inc.
Montreal, Canada
Rise Up (en)
- BRAND:
- Centraide du Grand Montréal
- AGENCY:
- Rethink Communications Inc.
Brutal Postings
- BRAND:
- Fondation Emergence
- AGENCY:
- Rethink Communications Inc.
Le Rabais thermique
- BRAND:
- Le Rabais Thermique
- AGENCY:
- Rethink Communications Inc.
Grab-A-Gift
- BRAND:
- Sports Experts
- AGENCY:
- Rethink Communications Inc.
Richard
- BRAND:
- Federation of Quebec Alzheimer Societies
- AGENCY:
- DentsuBos
Be Blessed
- BRAND:
- Catholic Church of Montreal
- AGENCY:
- DentsuBos
Other professional activities
PHNX 2021
Awards Jury Member
