Title | Vagina Varsity |
Brief | It’s a word we say often, with hushed voices, a body part we refer to with childish nicknames. But the unwillingness to say “vagina” leads to misinformation, taboos and myths. Libresse created Vagina Varsity, a month-long video campaign that educates viewers on everything there is to know about the vagina. The taboo vanished, our vagina knowledge flourished and Libresse jumped from its number 5 rank to number 4 in just two months. |
Agency | Net#work BBDO |
Campaign | Vagina Varsity |
Advertiser | SCA Group |
Brand | Libresse Pantyliners |
Posted | October 2017 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Television & Cinema |
Length | |
Copywriter | A....te .e K...k Subscribers Only |
Art Director | J...et H...y Subscribers Only |
Director | A..e H...ch Subscribers Only |
Production Company Producer | S...ey K....er Subscribers Only |
Agency Producer | T..a D...s Subscribers Only |
Illustrator | E..a S....om Subscribers Only |
Chief Creative Officer | M..e S....it Subscribers Only |
Executive Creative Director | B..d R...ly Subscribers Only |
Strategy/Planning | K...y H....rd Subscribers Only |
Editor | M....ew R...er Subscribers Only |