My Latest Work
SEE ALL WORKThe Reality Flag
Endless World of Airmax
Damsun – In the Moment
In Real Life
About me
AJ Rowe is a creative producer based in Brooklyn, NY. He is currently the Head of Content and Culture at Hogarth Worldwide, where he oversees creative content production and global maker networks. Previously as Director of BBDO New York's in-house production company, BBDO Studios, AJ worked on numerous advertising campaigns for world-renowned clients including AT&T, Bacardi Limited, Dunkin, Foot Locker and Macy's. He is also the Founder and CEO of Dré Creates, a media company dedicated to building unique and accessible creative concepts across all mediums. AJ hopes to continue making intentional and creative work that connects with viewers, and moves our cultures and communities forward.
Sector Experience
My Work
SEE ALL WORKRemarkable Shot
- BRAND:
- Macy's
- AGENCY:
- BBDO New York
Live Looks
- BRAND:
- Macy's
- AGENCY:
- BBDO New York
In Real Life
- BRAND:
- Prufrock LLC
- AGENCY:
- BBDO New York
Greatness Does Good feat. James Harden, Kristaps Porzingis and Damian Lillard
- BRAND:
- Footlocker
- AGENCY:
- BBDO New York
Greatness Does Good x Big Sean
- BRAND:
- Footlocker
- AGENCY:
- BBDO New York
Greatness Does Good x Carlos Correa
- BRAND:
- Footlocker
- AGENCY:
- BBDO New York
Positions
- Enrich global maker network to grow opportunity with creative and content agency partners across WPP global agency network.
- Develop new creative content production approaches within the social maker and influencer sphere.
- Provide active project and campaign-based production leadership on end-to-end productions.
- Develop new creative content production approaches within the social maker and influencer sphere.
- Provide active project and campaign-based production leadership on end-to-end productions.
Founder + CEO
Dré Creates
United States
February 2017 - Present (7 years 9 months)
- Produce original content including podcasts, and unscripted lifestyle and performance-based series.
- Design branding packages and marketing strategies including websites and promotional documents.
- Partner with community led organizations to promote social-conscious events.
- Design branding packages and marketing strategies including websites and promotional documents.
- Partner with community led organizations to promote social-conscious events.
BBDO Studios Lead
New York, United States
September 2016 - May 2021 (4 years 8 months)
Studio Director Jan 2020 - May 2021
- Manage all day-to-day operations, and oversee studio and agency partnerships for BBDO Studios.
- Supervise 15-20 team members including directors, producers, production managers, editors and animators.
- Lead all administrative and financial processes for shooting and post production, user-generated and curatorial content, tech and prototyping, and digital development.
- Manage all day-to-day operations, and oversee studio and agency partnerships for BBDO Studios. - Supervise 15-20 team members including directors, producers, production managers, editors and animators. - Lead all administrative and financial processes for shooting and post production, user-generated and curatorial content, tech and prototyping, and digital development.
Studio Producer Nov 2017 - Jan 2020
- Lead numerous live-action shoots for agency clients, including Bacardi Limited, Foot Locker and Macy’s.
- Line produce internal and external shooting productions with budgetary confinements and tight deadlines.- Lead numerous live-action shoots for agency clients, including Bacardi Limited, Foot Locker and Macy’s. - Line produce internal and external shooting productions with budgetary confinements and tight deadlines.
Studio Manager Sep 2016 - Nov 2017
- Develop estimates and manage costs for productions developed by BBDO’s internal production
team, BBDO Studios.
- Assist studio lead with managing freelancer and vendor relationships, including directors,
photographers and line producers.
- Produce multiple concurrent smaller scale projects for clients, including awards show videos and
case study films.
-Monitor and update all production tracking systems.
- Manage all day-to-day operations, and oversee studio and agency partnerships for BBDO Studios.
- Supervise 15-20 team members including directors, producers, production managers, editors and animators.
- Lead all administrative and financial processes for shooting and post production, user-generated and curatorial content, tech and prototyping, and digital development.
- Manage all day-to-day operations, and oversee studio and agency partnerships for BBDO Studios. - Supervise 15-20 team members including directors, producers, production managers, editors and animators. - Lead all administrative and financial processes for shooting and post production, user-generated and curatorial content, tech and prototyping, and digital development.
Studio Producer Nov 2017 - Jan 2020
- Lead numerous live-action shoots for agency clients, including Bacardi Limited, Foot Locker and Macy’s.
- Line produce internal and external shooting productions with budgetary confinements and tight deadlines.- Lead numerous live-action shoots for agency clients, including Bacardi Limited, Foot Locker and Macy’s. - Line produce internal and external shooting productions with budgetary confinements and tight deadlines.
Studio Manager Sep 2016 - Nov 2017
- Develop estimates and manage costs for productions developed by BBDO’s internal production
team, BBDO Studios.
- Assist studio lead with managing freelancer and vendor relationships, including directors,
photographers and line producers.
- Produce multiple concurrent smaller scale projects for clients, including awards show videos and
case study films.
-Monitor and update all production tracking systems.
Endless World of Airmax
- BRAND:
- Foot Locker
- AGENCY:
- BBDO New York
Damsun – In the Moment
- BRAND:
- Bacardi
- AGENCY:
- BBDO New York
In Real Life
- BRAND:
- Monica Lewinsky / Anti-Bullying
- AGENCY:
- BBDO New York
Remarkable Shot
- BRAND:
- Macy's
- AGENCY:
- BBDO New York
Live Looks
- BRAND:
- Macy's
- AGENCY:
- BBDO New York
In Real Life
- BRAND:
- Prufrock LLC
- AGENCY:
- BBDO New York