Martin Adams

Martin has been recognised as one of the UK's Top 100 Entrepreneurs in the Maserati Top 100 and described as a "Marketing Guru" by The Sunday Times. He is the CEO and Co-Founder of Codec- a platform that uses AI to show companies what content their audiences want them to make, before they have to make it. He has worked with the Cabinet Office and Department for Local Government to bring audience-centric thinking to policy making, and with the Royal Marines to understand how psychographic analysis can help win the digital war against ISIS.