My Latest Work
SEE ALL WORKVolkswagen Start Stop
Youth Can Do It
Headless Chicken 3
Headless Chicken 1
About me
I'm a Creative Director / senior art director. I work closely with senior clients for Lexus and Prince's Trust and in the past with brands such as Volkswagen, Mars, Phillips and Unilever. Created award and pitch winning creative work. Contributed to the identity an agency.
Mentoring creative hirings, given talks and taken part in judging and mentoring events.
Rated no 1 in the UK Campaign Brief creative rankings two years in a row from 2013 & 2014.
Sector Experience
Positions
Creative directed Lexus LS and the launch of a new brand for Kraft. Worked as a senior creative to produce aclaimed work directed by an oscar winning director for Prince's Trust.
Youth Can Do It
- BRAND:
- The Prince's Trust
- AGENCY:
- T&Pm
Senior creative working on the reinvention of the Lynx brand. Wrote a campaign that saved Berwick street market and picked up a D&AD.
Devised a new strategy for Volkswagen film sponsorship. Created the first new campaign for Volkswagen film sponsorship. 3 new spots directed by Paul WS Anderson.
Won a worldwide network pitch working on Airwaves gum. Created the worldwide strategy " it's definitely not your breath" and the first ad under the new positioning.
2013 Created a campaign that reignited Smithwicks ale brand in Ireland, driving sales up 20% for Diagio.
Worked pro-actively writing a multi award winning TV spot for Volkswagen start /stop fuel saving technology.
Other acclaimed work in 2013 included 'Britannia 'for Financial Times and 'headless chickens' for Harvey Nichols.
Won a worldwide network pitch working on Airwaves gum. Created the worldwide strategy " it's definitely not your breath" and the first ad under the new positioning.
2013 Created a campaign that reignited Smithwicks ale brand in Ireland, driving sales up 20% for Diagio.
Worked pro-actively writing a multi award winning TV spot for Volkswagen start /stop fuel saving technology.
Other acclaimed work in 2013 included 'Britannia 'for Financial Times and 'headless chickens' for Harvey Nichols.
Volkswagen Start Stop
- BRAND:
- Volkswagen
Headless Chicken 3
- BRAND:
- Harvey Nichols
- AGENCY:
- adam&eveDDB
Headless Chicken 1
- BRAND:
- Harvey Nichols
- AGENCY:
- adam&eveDDB
Green
- BRAND:
- Harvey Nichols
- AGENCY:
- adam&eveDDB
2012 Controversial Harvey Nichols wee wee campaign gained media attention netting over £150,000 in free media. And produced all time record sales for the stores with Knightsbridge branch alone turning over £1m in the first day of the sale.
