Vanya Babanin

Global Lead Corporate Communications at Wirtgen Group

Bonn, Germany

About me

Strategic and transformational communications lead, complemented in possessing academic background as university lecturer in brand management and advertising strategies. Regional Lead Bulgaria for the European Association of Communication Directors. Proven success in leading global communications, resolving complex internal and external challenges, and delivering innovative solutions across industries like automotive B2B and B2C, trade and commerce, construction machinery, batteries & recycling, IT, and med-tech. Known for managing large-scale transformations, enhancing brand visibility, and ensuring seamless corporate messaging in multinational environments. Skilled at fostering cross-functional collaboration and guiding organisations through change, while meeting business goals and stakeholder expectations.

Skills

Languages

English - Pro
German - Pro
Bulgarian - Native
Russian - Basic
French - Basic

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Positions

Global Lead Corporate Communications & Language Management

Wirtgen Group, a John Deere Company (Road Construction & Aggregate Processing)

Germany

September 2023 - Present (1 year 5 months)

Description

Leads the strategic communications efforts and senior leadership messaging for the organisation worldwide. Oversees the alignment of corporate and marketing content creation worldwide. Focuses on digital transformation, sustainability and corporate narratives management. Owns the internal communications for all business units and locations. Part of the employer branding and corporate culture initiatives. Manages the global solutions and processes for terminology, translations to ensure added-value through languages consistency and resources effectiveness.

Director Corporate Communications

Monbat Economic Group

Bulgaria

May 2017 - Present (7 years 9 months)

Lecturer in Brand Management

New Bulgarian University

Sofia, Bulgaria

October 2016 - Present (8 years 4 months)

EACD Ambassador I Regional Lead of Bulgaria

European Association of Communication Directors

2012 - Present (13 years 1 month)

Reputation and Brand Management / Agency Managing Director

Babanin.eu (SEE/DACH Strategic Communication Consultancy)

Bulgaria

November 2014 - June 2023 (8 years 7 months)

Description

Engaged stakeholders by external and internal communication initiatives. Directed various business transformation/change communication projects. Delivered senior level consultancy for major industries, such as production, technology, medical devices, distribution, retail. Managed multiple operations of agency whilst initiating innovative tactics to deliver results. Maintained network of experts and senior managers in establishing dedicated teams for custom projects.

Lecturer in Brand Management and Advertising Strategies

New Bulgarian University

Sofia, Bulgaria

October 2016 - February 2022 (5 years 4 months)

Global Marketing and Communications Director

MONBAT Economic Group

Bulgaria

May 2017 - September 2020 (3 years 4 months)

Description

overall responsibility for the world-wide marketing and communications, incl. M&As, business repositioning and re-brandings of all companies wishing the economic group

Head of Marketing & Corporate Communications

Mercedes-Benz Bulgaria and Group / Balkan Star

Bulgaria

August 2007 - September 2014 (7 years 1 month)

Description

Regional Marketing and Communications Leadership: Directed marketing and corporate communications efforts in Bulgaria, North Macedonia, Kosovo, and Azerbaijan, overseeing corporate/product communications, issue management, events, trade fairs, CSR initiatives, employer branding, and media relations, driving enhanced external presence and sales promotion. Developed employee-focused programs and platforms, fostering engagement and collaboration in an inclusive environment. Streamlined Organizational Communication: Applied a matrix structure to align corporate messaging between divisions and with the executive strategy.

Marketing Professional Commercial Vehicles (Daimler brands)

Balkan Star Automotive / Daimler AG

Bulgaria

August 2005 - July 2007 (1 year 11 months)

Description

Organization and implementation of all marketing communications for the product groups Mercedes-Benz Vans, Mercedes-Benz Trucks, Specialised vehicles and Unimog, Buses and coaches Mercedes-Benz and Setra. Planning, coordination and control of the marketing budgets. Market segmentation, product pricing and customer relations. Participation in the sales planning and negotiations with DaimlerChrysler AG. Planning and implementing the media politics regarding all commercial vehicles.

Stringer / Anchor

ZDF – German Television

April 2004 - February 2006 (1 year 10 months)

Description

Regular information monitoring, topics for reportages, preparation and teamssupport, coordination, interpret

PR and Marketing Manager

Evrokamion / MAN Nutzfahrzeuge AG

March 2003 - April 2004 (1 year 1 month)

Description

PR support and strengthening of the brands MAN and Evrokamion as well as theimage of the President, internal PR;Coordination with the communication, advertising and marketing departments atMAN Commercial Vehicles, Germany;implementation of the CI and corporate image in Bulgaria; media relations incl.organization of journalists’ visits to MAN central organized events; regular pressreleases;Event management; fairs and exhibitions participation;Ads and advertising (as well as POS) materials, decorations, researches anddecisions for the companies to fulfill different services;Event and media planning; company web-site content

PR and Advertising Manager

TECH-CO Ltd.

October 2001 - March 2003 (1 year 5 months)

Description

Reputation managementMarketing communication campaigns (research, planning, implementing,evaluating), presentations, events, promotions, production and distribution ofadvertising and POS articles, coordination with the manufacturers responcible forBulgaria, brands managers and regional representatives in the country,PR (external and internal)