As a project manager/producer, I have a decade of global experience leading marketing projects with creative and live elements. Managing projects in 5 countries allowed me to work and communicate di... ...
• Lead AV producer for Google Cloud Onboard tour of 20 cities in North America.
• Lead Producer for Hilton's Innovation/fitness activations at Global Owner's Conference.
• Lead collaboration with creative team on story creation for and on-location management of 6-person video team in multi-city/multi-day shoot. Results were five tear-jerking videos including a 54-ft multi-screen projection for the event finale.
• Lead planning and execution for 5 activations for 25,0000 guests including experiential, digital, green screen photo ops and 60,000 giveaways.
• Entertainment production for 18 groups including pre-performance planning, scheduling, A/V setup, Run-of-Show and event day stage management.
• Lead AV producer for Google Cloud Onboard tour of 20 cities in North America (AgencyEA).
• Lead Producer for experiential series for Unilever/Sony Music for Taylor Swift's Red Tour (Contract).
• Lead Producer for Sony music Daft Punk Random Access Memories launch party (Contract).
• Lead Producer for Hilton's Innovation/fitness activations at Global Owner's Conference (AgencyEA).
• Director/Producer of Martell Icon de Cordon Bleu Photo exhibition’s PR video campaign (TBWA).
• Lead Producer of Art Stage Singapore in-event/online video campaign (Contract).
• AV producer for Mobile 1 Sales dinner (BBDO).
• Budget creation and management for an exclusive Weber Grill high-end event in Shanghai.• Execution of creative team’s vision through pre-event planning and collaboration.• Management on-location of 5-person event team & 6 vendors.• Run-of-Show creation for 5 activations, in-event retail display, speeches and entertainment.
• Marketing project management for the launch of three digital audio products• Process creation for revenue forecasting, marketing measurements and cooperative decision-making • Design and direction of a US$100k annual marketing budget• Organize supply chain communication between China, Korea, US for shipment of 20,000 speakers• Successfully built distribution/sales channels for two audio products in Japan, China, Korea and HK• Strategy creation for and coordination of online marketing, content creation, and advertising teams• Create and Manage strategy/goals/education for 5 sales representatives in SE Asia, China, and U.S.• Led market research for upgrade of digital audio tuning GUI, strategizing with software engineers on how to best integrate market requests and improve usability for customers• New customer creation with viable leads having potential sales volume of over 3,000,000 million units
• Developed presentations for persuading potential customers • Wrote articles for Apollo, Delphi’s intranet source • Proofread and edit articles and press releases
Critical study of marketing, media and communications. Business case studies, business model generation and in-field marketing consulting for franchises in Seoul.
A summer program in partnership with my Korean university KAIST. We stayed at USC for a month and worked with USC professors as they educated us on strategic management of the entertainment business in the U.S.