| Title | The Mental Advisory Label |
| Brief | When our mental health takes a hit, we turn to music. Artists share their mental health experiences, and as listeners, we experience their unique ability to put words to our feelings. Therefore, we partnered with 29 of Norway's biggest artists in a new collaboration.On World Mental Health Day, October 10th, we infiltrated Spotify, Apple Music and Tidal with an important message. By changing the cover art we found a new way to reach our audience, making a message appear inside millions of personal playlists. The message empowered listeners to open up about their mental health, in an undisturbed moment when they needed it the most.The campaign managed to create a direct line to those suffering in silence, reducing competition for attention against advertisers. We reached over 600 000 unique listeners in one week (over 10% of the population), at no media cost. |
| Agency |
Try Reklamebyrå
|
| Campaign |
The Mental Advisory Label
|
| Advertiser |
World Mental Health Day
|
| Brand |
World Mental Health Day
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Date of First Broadcast/Publication |
Subscribers Only
|
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
|
| Copywriter |
Ha....rd V....nd Subscribers Only
|
| Art Director |
M....as S....ik Subscribers Only
|
| Account Manager |
Kr....na S...en Subscribers Only
|
| Project Manager |
V...e M..n Subscribers Only
|
| Sound Designer |
..m .. J...en Subscribers Only
|
| Project Manager |
Y...ne So.....gen Subscribers Only
|
| Project Coordinator |
Ma....ne K...le J....en Subscribers Only
|