Since 2014, Hispanics represent over 17% of the total population of the United States (US Census Bureau) and according to Nielsen this segment spends over $1.5 Trillion annually.
If you're a business strategist or marketer perhaps you have faced the complexities of trying to find ways to connect with the Hispanic market segment in the United States.
As a bi-cultural, bilingual, Hispanic millennial marketer, I have been helping multinational companies simplify the complexities of this $1.5 Trillion dollar market segment that continues to grow year after year.