About me
Creative thinking encompasses disciplines far beyond the ability to write or design well. As communication professionals, we need to understand behavior and thinking, the way people interact with objects and surroundings and each other, and the thought processes and motivations that drive action. We have the ability to use our skill as often-abstract ‘creative thinkers’ to innovate the way our target audience reacts to what we present them.
I'm a creative director and strategist; a designer, writer, and conceptual thinker. I've helped build agencies and companies from the ground level; expanded business through successful pitches and organic growth based on strong client relationships; worked across multiple brands, mediums and channels; and headed the creation of award-winning global campaigns, interactive and digital innovations, and compelling congress and meeting experiences.
Throughout my career, I've worked with some of the best and brightest in the industry. I've been blessed with bosses, clients, mentors, and colleagues that have given me the opportunity to experience different facets of advertising and marketing. I've also been able to work with brilliant art directors and copywriters, helping to guide and mentor them through their career.
I'm always seeking the next great challenge while looking back on my experience to guide me and my team into the future. Why not join me in my quest!
Skills
Languages
- English - Native
- Finnish - Native
- Estonian - Native
- German - Basic
- French - Basic
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Senior Vice President, Creative Director
Healthcare Consultancy Group
United States
June 2015 - Present (9 years 5 months)
• Oversee creative strategy and tactics for art and copy teams for high-science healthcare professional-directed communications around disease states education and pharmaceutical brand promotion
• Lead bi-coastal creative efforts to translate complex science into compelling stories using highly creative visuals and words, across innovative digital and traditional channels
• Work closely with brand teams to build strong relationships with existing and new clients, helping to grow business and develop long-term trusted partnerships
• Partner with Business Development team to create new opportunities that drive the growth of the company
• Lead bi-coastal creative efforts to translate complex science into compelling stories using highly creative visuals and words, across innovative digital and traditional channels
• Work closely with brand teams to build strong relationships with existing and new clients, helping to grow business and develop long-term trusted partnerships
• Partner with Business Development team to create new opportunities that drive the growth of the company
Senior Vice President, Creative Director
Healthcare Consultancy Group, New York
United States
June 2015 - Present (9 years 5 months)
• Oversee creative strategy and tactics for art and copy teams for high-science healthcare professional-directed communications around disease states education and pharmaceutical brand promotion
• Lead bi-coastal creative efforts to translate complex science into compelling stories using highly creative visuals and words, across innovative digital and traditional channels
• Work closely with brand teams to build strong relationships with existing and new clients, helping to grow business and develop long-term trusted partnerships
• Partner with Business Development team to create new opportunities that drive the growth of the company
• Lead bi-coastal creative efforts to translate complex science into compelling stories using highly creative visuals and words, across innovative digital and traditional channels
• Work closely with brand teams to build strong relationships with existing and new clients, helping to grow business and develop long-term trusted partnerships
• Partner with Business Development team to create new opportunities that drive the growth of the company
Executive Vice President, Creative Director
M3 Health
United States
May 2012 - May 2015 (3 years)
• Led creative and digital strategic efforts to help build a successful digital communications company in a forward-thinking, innovative, start-up environment
• Managed diverse, cross-functional, and inter-agency teams
• Drove creative innovation that harnessed technology to enhance engagement and communication between individuals, maximizing the effectiveness of the conversation, and driving customer loyalty, engagement, and ultimately ROI
• Actively engaged in building brand awareness and growing business through meetings, presentations, and pitches
• Taught, inspired, and mentored my team, agency, and clients to see the possibilities of harnessing innovative technology to drive creative communication and marketing
• Managed diverse, cross-functional, and inter-agency teams
• Drove creative innovation that harnessed technology to enhance engagement and communication between individuals, maximizing the effectiveness of the conversation, and driving customer loyalty, engagement, and ultimately ROI
• Actively engaged in building brand awareness and growing business through meetings, presentations, and pitches
• Taught, inspired, and mentored my team, agency, and clients to see the possibilities of harnessing innovative technology to drive creative communication and marketing
Executive Vice President, Creative Director
M3 Health, New Jersey
United States
May 2012 - May 2015 (3 years)
• Led creative and digital strategic efforts to help build a successful digital communications company in a forward-thinking, innovative, start-up environment
• Managed diverse, cross-functional, and inter-agency teams
• Drove creative innovation that harnessed technology to enhance engagement and communication between individuals, maximizing the effectiveness of the conversation, and driving customer loyalty, engagement, and ultimately ROI
• Actively engaged in building brand awareness and growing business through meetings, presentations, and pitches
• Taught, inspired, and mentored my team, agency, and clients to see the possibilities of harnessing innovative technology to drive creative communication and marketing
• Managed diverse, cross-functional, and inter-agency teams
• Drove creative innovation that harnessed technology to enhance engagement and communication between individuals, maximizing the effectiveness of the conversation, and driving customer loyalty, engagement, and ultimately ROI
• Actively engaged in building brand awareness and growing business through meetings, presentations, and pitches
• Taught, inspired, and mentored my team, agency, and clients to see the possibilities of harnessing innovative technology to drive creative communication and marketing
Vice President, Digital Director
Biolumina, New York
United States
July 2008 - May 2012 (3 years 10 months)
• Directed all agency initiatives related to digital innovation and design, supervising and educating art directors and copywriters in the creation of digital communication
• Provided in-depth written analysis and insights into current and future trends in digital communication
• Spearheaded creative and strategic efforts of global congresses to communicate key brand messages and strategies
• Provided in-depth written analysis and insights into current and future trends in digital communication
• Spearheaded creative and strategic efforts of global congresses to communicate key brand messages and strategies
Vice President, Digital Director
Biolumina, New York
United States
July 2008 - May 2012 (3 years 10 months)
• Directed all agency initiatives related to digital innovation and design, supervising and educating art directors and copywriters in the creation of digital communication
• Provided in-depth written analysis and insights into current and future trends in digital communication
• Spearheaded creative and strategic efforts of global congresses to communicate key brand messages and strategies
• Provided in-depth written analysis and insights into current and future trends in digital communication
• Spearheaded creative and strategic efforts of global congresses to communicate key brand messages and strategies
Vice President, Associate Creative Director
New York, United States
October 1999 - July 2008 (8 years 9 months)
• Supervised teams of art directors and designers in implementing creative marketing strategies for global brands
• Managed the launches of 5 new indications on two major brands for both US and global markets
• Worked closely with clients’ brand managers and their global affiliates to create award-winning creative campaigns that communicated across countries and cultures
• Managed the creation of high- attendance global congress booths and all relevant collateral materials
• Managed the launches of 5 new indications on two major brands for both US and global markets
• Worked closely with clients’ brand managers and their global affiliates to create award-winning creative campaigns that communicated across countries and cultures
• Managed the creation of high- attendance global congress booths and all relevant collateral materials
Vice President, Associate Creative Director
New York, United States
October 1999 - July 2008 (8 years 9 months)
• Supervised teams of art directors and designers in implementing creative marketing strategies for global brands
• Managed the launches of 5 new indications on two major brands for both US and global markets
• Worked closely with clients’ brand managers and their global affiliates to create award-winning creative campaigns that communicated across countries and cultures
• Managed the creation of high- attendance global congress booths and all relevant collateral materials
• Managed the launches of 5 new indications on two major brands for both US and global markets
• Worked closely with clients’ brand managers and their global affiliates to create award-winning creative campaigns that communicated across countries and cultures
• Managed the creation of high- attendance global congress booths and all relevant collateral materials
Education
Bachelor of Arts
September 2001 - December 2004 (3 years 3 months)
BA in Media Studies with a focus on writing for the media, journalism, and digital channels.
