AT&T - "The Face of Distracted Driving"

BBDO New York

BBDO New York New York, United States

Awards

20951

This ad is part of the ACT Responsible Collection

Brand: AT&T
Country: United States

Advertiser: AT&T Inc.

Title	The Face of Distracted Driving
Brief	A young man talks to camera about how his life might have turned out differently. As we hear his voiceover, we see home video footage of him as a young boy. When the film cuts back to him, it’s revealed that this is what Caleb Sorohan would look like today, if he hadn’t been killed by a distracted driver eight years ago. We then see a newspaper clipping of his death. The agency worked carefully with the victim's family, forensic artists, and visual effects teams to "resurrect" him.
Agency	BBDO New York
Campaign	The Face Of Distracted Driving
Advertiser	AT&T Inc.
Brand	AT&T
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
VFX Company	The Mill New York
2D Lead	B...is S...t Subscribers Only
Account Team	Ca....ne M..n Subscribers Only
Account Team	K....yn B...n Subscribers Only
Account Team	K....yn B...s Subscribers Only
Account Team	J...ie D....ue Subscribers Only
Account Team	K...e Ho.....amp Subscribers Only
Age Progression	J...y H...s Subscribers Only
Age Progression Art	P...oe Subscribers Only
Age Progression Art Direction	E....el Cr......scu Subscribers Only
Assistant Editor	M...y R...sz Subscribers Only
Audio Post Production	P..t H...n Subscribers Only
Chief Creative Officer	A...s K...le Subscribers Only
Chief Creative Officer	G..g H..n Subscribers Only
Chief Creative Officer	D...d L...rs Subscribers Only
Chief Strategy Officer	C....al ..x Subscribers Only
Colorist	F...us M...ll Subscribers Only
Compositor	..b M...e Subscribers Only
Compositor	J...e S...t Subscribers Only
Compositor	K...n ..e Subscribers Only
Compositor	C...ie B...n Subscribers Only
Coordinator	..a L....ne Subscribers Only
Coordinator	S...ie Mi....ll Subscribers Only
Creative Director	C...y B...n Subscribers Only
Creative Director	G...n We....an Subscribers Only
Creative Director	B...ca Gu.....es Subscribers Only
Creative Director	K...n M...oy Subscribers Only
Copywriter	K...n M...oy Subscribers Only
Art Director	B...ca Gu.....es Subscribers Only
Music Composer	G...on M....te Subscribers Only
Music Composer	C...g D...on Subscribers Only
Music Composer	.d D...e Subscribers Only
Music Composer	S..h Fr.....man Subscribers Only
Music Composer	T..o De.....erg Subscribers Only
Designer	B...y U...ro Subscribers Only
Director	E...l M...is Subscribers Only
Director of Integrated Production	D...d R...e Subscribers Only
Editor	S...en Ha....ay Subscribers Only
Editorial Company	E...e Ed.....al Subscribers Only
Engineer	S...n Al.....er Subscribers Only
Executive Creative Director	M..t Ma.....ld Subscribers Only
Executive Creative Director	..n S...h Subscribers Only
Executive Producer	..n B...ey Subscribers Only
Executive Producer	J..f Mc.....ll Subscribers Only
Executive Producer	S...a Hi......eld Subscribers Only
Executive Producer	R....el T...lo Subscribers Only
Group Executive Producer	J...e C....ns Subscribers Only
Head of Production	R...el G...b Subscribers Only
Line Producer	J...e A....rg Subscribers Only
Managing Director	S...n L..y Subscribers Only
Music Company / Composer	H...n Subscribers Only
Producer	E..n B...e Subscribers Only
Producer	C...g Ca....ia Subscribers Only
Producer	B..e Ho......ser Subscribers Only
Production Company	B....it Subscribers Only
Project Manager	C...re Mc....le Subscribers Only
Senior Producer	N...d B..s R....ll Subscribers Only
Shoot Supervisor	P....ck H...en Subscribers Only
Strategy Director	C....es B...r Subscribers Only
Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Executive Creative Director	Matt MacDonald
Creative Director/ Copywriter	Kevin Mulroy
Creative Director/ Art Director	Bianca Guimaraes
Director of Integrated Producer	David Rolfe
Group Executive Producer	Julie Collins
Executive Producer	Dan Blaney
Producer	Bree Hopenwasser
Project Manager	Claire McCastle
Chief Strategy Officer	Crystal Rix
Strategy Director	Charles Baker
Account Team	Kathryn Brown
Account Team	Katie Hollenkamp
Account Team	Jaimie Donohue
Account Team	Katelyn Burns
Account Team	Caroline Main
Director	Errol Morris
Line Producer	Julie Ahlberg
Managing Director	Shawn Lacy
Executive Producer	Jeff McDougall
Editor	Steven Hathaway
Assistant Editor	Molly Rokosz
Producer	Evyn Bruce
Executive Creative Director	Ben Smith
Creative Director	Gavin Wellsman
Creative Director	Corey Brown
Colorist	Fergus McCall
Executive Producer	Rachael Trillo
Senior Producer Coordinators	Nirad "Bugs" Russell
Senior Producer Coordinators	Sophie Mitchell
Senior Producer Coordinators	Mia Lalanne
2D	Krissy Nordella
2D	Burtis Scott
2D	Corey Brown
2D	Jamie Scott
Composer	Theo DeGunzberg
Composer	Gordon Minette
Composer	Seth Fruiterman
Composer	Ed Dunne
Composer	Craig DeLeon
Engineer	Sloan Alexander
Age Progression	Jovey Hayes
Age Progression Art Direction	Emanuel Craciunescu
Entrant Company	BBDO NEW YORK
Idea Creation	BBDO NEW YORK
Production	BISCUIT FILMWORKS
PR	FLEISHMANHILLARD
Additional Company	EXILE EDITORIAL
Additional Company	HUMAN
Additional Company	THE MILL
Additional Company	PHOJOE