fiftyfifty - "Bike"

Havas Germany

Havas Germany Düsseldorf, Germany

1951

Title	Bike
Brief	We developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society.
Agency	Havas Germany
Campaign	Winter in Germany
Advertiser	fiftyfifty
Brand	fiftyfifty
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Billboard
Chief Creative Officer	E..c Sc.....ler Subscribers Only
Art Director	Al.....er S...n Subscribers Only
Art Director	J...e C....no Subscribers Only
International Client Service Director	H...ld J...er Subscribers Only
Account Director	A..a B..g Subscribers Only
Account Manager	I....ll R..s Subscribers Only
Senior Producer	J...th Do.....la Subscribers Only
Content Creator	L....rd K....ahn Subscribers Only
Production	L....rd K....ahn Subscribers Only
Production	Al.....er S...n Subscribers Only
MUSIC Artist	O...er Ko....ki Subscribers Only
Social media consultant	Ka.....na E...au Subscribers Only