Tobias Rabe
Creative Director at Havas Düsseldorf
Germany
TitleCity
BriefWe developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society.
Agency
Campaign Winter in Germany
Advertiser fiftyfifty
Brand fiftyfifty

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Media Type Billboard
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