Doug Ray

President, Product & Innovation at Dentsu Aegis Network

New York, United States

About me

Doug Ray is Dentsu’s CEO of Media in the Americas with responsibility for our media agencies and platforms in the region.

Doug was named CEO after serving as Dentsu’s first Chairman of Media and President of Product and Innovation. In that role, he led the development and implementation of Dentsu’s product suite, including the integration of Merkle's M1 platform, which now underpins our entire media organization.

Previously, Doug was CEO of Carat U.S. He led Carat’s transformational growth as the agency more than doubled its revenue by partnering with some of the world’s most iconic brands. Doug served as Carat's first Global President from 2012 to 2015, during which time Carat was named Campaign’s Global Network of the Year, Adweek’s Agency of the Year, MediaPost Agency of the Year and Advertising Age’s Agency A-List and was consistently ranked #1 within RECMA’s Qualitative Agency Assessment.
Doug has been honored as “Media Executive of the Year” by Adweek, “Media Maven” by Advertising Age, an “Internationalist Agency Innovator” and a “Legend & Leader”.

Skills

Talent you might be interested in

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Positions

CEO

Carat

London, United Kingdom

January 2016 - March 2017 (1 year 2 months)

Global President

Carat

London, United Kingdom

January 2013 - January 2016 (3 years)

President

Carat

London, United Kingdom

June 2011 - December 2012 (1 year 6 months)

Executive Vice President, Managing Director

Carat

London, United Kingdom

October 2008 - June 2011 (2 years 8 months)

Description

Head Carat USA integrated communications planning practice, responsible for the exploration of consumers' receptivity to various communication contacts and environments (media, digital, in-store, direct, CRM), resulting in fully integrated strategies and tactics to drive greater marketing effectiveness.Core member of internal team which defined, developed and trained the North American organization on Carat's communications planning offering and guided the integration of Carat USA (communications, media planning & buying) and Carat Fusion (full-service digital communications)Oversaw communications and media planning for Procter & Gamble, Diageo and J.M. Smucker brands, including Gillette, Pampers, Charmin, Bounty, Iams, Smirnoff, Captain Morgan, Folgers and Jif.Awarded several prestigious P&G awards, including 2010 and 2011 Global Excellence Awards for Planning, 2008 Best Marketing Plan Innovation (Iams), 2008 Best North America Digital Innovation (Iams) and 2007 Best Global Holistic Communications Plan (Folgers).

SVP, Group Director, Communications Planning

Carat

London, United Kingdom

2004 - 2008 (4 years)

Managing Partner, Director of Integrated Services

DiMassimo Goldstein

New York, United States

June 1999 - October 2004 (5 years 4 months)

Description

Responsible for integrated agency offering, including client management, channel planning and activation across all consumer touch pointsLed and won 10+ new business pitches, including Comcast Cable (5/03), Instinet, LLC (10/02), Hotwire.com (4/01), The Island ECN (8/00), South African Airways/Veer.com (6/00)Worked in partnership with the chief creative director and director of brand planning to develop and sell-in innovative, award-winning communication solutions for Crunch Fitness, jetBlue, Island ECN (now part of NASDAQ), and The Plaza Hotel.

Vice President, Associate Media Director

Resource/Ammirati, An IBM Company

New York, United States

September 1997 - June 1999 (1 year 9 months)

Description

Developed integrated media strategies & plans for brands such as GM's GMC, Bacardi, Dewar's, and Bombay Sapphire Gin. Other accounts while at Ammirati Puris Lintas (and Ammirati & Puris) included Compaq Computer Corporation, United Parcel Service, Unilever, Labatt, Rolling Rock, and RCA / Thomson Consumer Electronics.