Jesse Korhonen

I’d describe myself as a person who gets excited about many things, whether they relate to my 9-5 or not. Some of these aforementioned things include startups, entrepreneurship, growth business & scaling up, digital marketing and strategic brand building.

(Luckily) not all the stuff that gets me excited is as closely related to my office hours - I could watch Manchester United play for days without stopping, help out friends and family without questions asked and volunteer with organisations that are doing meaningful things keeping our planet & people safe and healthy.

Currently I’m working as a Marketer at Bou - creating the next big growth stories for 50+ brands across Europe and the US. The brands we’re working with range from early-stage companies to the fastest-growing scale-ups and more established brands like universities and non-profits.

My role as a marketer in a team consisting of writers, designers, marketers and developers is very diverse - the focus has to be set at building brands through the lens of performance marketing.

Previously I worked as a Planner in TBWA\Helsinki - the most awarded advertising agency in Finland. Working at TBWA taught me so much about how to scale business from thousands to millions of euros, but also how great brands, brand actions and movements are created. The classic two areas that keep marketing people going on for days: analytics and brand - how do these two work together?

Learning new stuff as much as possible from people I didn't know before is something I certainly enjoy. If this stuff resonates with you, don’t hesitate to contact or send a message. I also do like coffee.

Thanks for surviving until here,
Jesse

jesse.pekka.korhonen@gmail.com