About me
Trilingual communication specialist with international background and 15 years experience with local and international brands. Problem solver, decision maker, game changer,brand passionate. Always leading by example with strong methodological skills, clear vision and the ability to see whats ahead.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Managing Director
RAPP
Casablanca, Morocco
September 2016 - Present (8 years 4 months)
Managing an agency with staff of 25 people and annual turnover of 7 M$
Leading actively new biz development : 9 creative pitches won VS 1 lost
Setting-up the talents acquisition plan : 7 new hirings (2 senior positions)
Handling the agency growth : Annual revenue multiplied by 2 and 50% gross margin increase over two years
Making the agency one of the most creative in Morocco & Africa : 22 creative awards at the African Cristal festival 2017 & 2018
Leading the agency’s PR : more that 30 media coverage over 2 years
Leading actively new biz development : 9 creative pitches won VS 1 lost
Setting-up the talents acquisition plan : 7 new hirings (2 senior positions)
Handling the agency growth : Annual revenue multiplied by 2 and 50% gross margin increase over two years
Making the agency one of the most creative in Morocco & Africa : 22 creative awards at the African Cristal festival 2017 & 2018
Leading the agency’s PR : more that 30 media coverage over 2 years
Accounts Group Director
Klem Euro RSCG casablanca
Morocco
July 2011 - July 2016 (5 years)
Managing 2 B.U’s with a total of 10 clients (3 of country top media spenders)
Responsible for Top strategic pitches : winning BMW, MINI and IKEA
Contracts negociations : making IKEA the 2nd agency biggest account
Securing historic businesses by winning LESIEUR local pitch and THE LAUGHING COW regional MENA pitch.
Handling international liaisons with brands H.Q and regional subsidiaries
Achieving the first ever agency net marging of 1 M$ for a sole client
Responsible for Top strategic pitches : winning BMW, MINI and IKEA
Contracts negociations : making IKEA the 2nd agency biggest account
Securing historic businesses by winning LESIEUR local pitch and THE LAUGHING COW regional MENA pitch.
Handling international liaisons with brands H.Q and regional subsidiaries
Achieving the first ever agency net marging of 1 M$ for a sole client
