Candide McDonald

The Stable is the online trade publication talking about who's doing what in the world of advertising and marketing creativity. In May 2018, 424,706 stories were read from 55,187 visits. It has achieved a steady growth in both its readership and its (worldwide) reputation, through my content and networking as well as the grit, guts and gumption I put into it week after week.

Captured (www.capturedstories.com.au) is a content creation partnership owned and run by two journalists - Matt Reed, photojournalist and filmmaker and me, senior journalist and senior marketing creative. Journalists live or die on their ability to grow audiences with their content and have that content considered valuable. We bring a wider set of skills to content production.

Freelance copywriter for editorial, advertising, PR and comms. Freelance content creator. I develop creative strategies and creative for brands and businesses, websites and corporate marketing materials, advertising and social media campaigns, media releases and events.
Recently digital editor, PKN magazine, and freelance journalist, AdNews and Capture magazines See less

Editor of Yaffa Media's B2B magazine for advertising & marketing creativity and production, Australian Creative. Headed digital and physical editions.

As well as writing content and advertising for brands and businesses throughout this period, I was:

Editor, Apartment Living and freelance features writer, Wentworth Courier.

Freelance contributor, Australian Property Investor.

Features writer: Cleo, Cosmopolitan, Dolly, Marketing Week, Courier Group, Australian Gourmet, Sydney Morning Herald and B (Hong Kong).

Assistant Beauty & Health Editor, Vogue Australia. Editor, Miscellany, Beauty Checkout & Mens’s Grooming. 2 1/2 years (full time).

Beauty & Health Editor Australasian Hair & Beauty, Australasian Hair & Beauty Professional. 1 year (worked remotely).

Beauty & Health Editor, Ragtimes. 1 year (worked remotely).

Sydney, London, Singapore

Major awards: One Show (Bicentennial Air Show, Avon: A Change of Face), Cannes Lion (Avon: A Change of Face), David Ogilvy Australia Award (Avon: A Change of Face), David Ogilvy International Award (Avon: A Change of Face), AWARD Award (Save The Children). Clients: American Express, Avon, Streets, Philips, Hoover, Westpac, Xerox, WWF Australia, Compaq, Unilever (fragrances), ABC TV, Johnson & Johnson.

Worldwide: -
Worked in three Grey offices: Sydney, London and Singapore. Launched Sanitarium Health Food Company in the UK (as Granose Foods), Revlon, Block Drug, Reckitt & Colman, Lindemans, Fiat.