Title | The Waterless Collection |
Brief | The visuals of the Éco d’Eau campaign imagine what the greatest painters would have created if they had been born into a world of drought. These paintings, realized with the help of Artificial Intelligence and the creativity of our teams, draw inspiration from the Impressionist painters—who focused on depictions of water and nature—while taking an opposite approach. Éco d’Eau thus elevates water to the status of a heritage that must be preserved, alongside our cultural heritage. An awareness campaign centered around a key message : “Water is part of our heritage. Let’s preserve it.” |
Agency | Hungry and Foolish |
Campaign | Water is a vital part of our heritage. Let's help safeguard it. |
Advertiser | Veolia |
Brand | Veolia Ecodeau |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Length | |
Associate, Director of Strategy and Development | En.....an B....au Subscribers Only |
Founder | Ma....eu Re....tz Subscribers Only |
Account Director | Pr....ce M...T Subscribers Only |
Project Manager | M...n GU�.......OMOT Subscribers Only |
Creative Director | Em....el Fra........ugène Subscribers Only |
Associate | Em....el Fra........ugène Subscribers Only |
Media Manager | Ch....ne A...t Subscribers Only |
Copywriter | FRA........NDRE TO....LE Subscribers Only |
Art Director | E...ie Ma....et Subscribers Only |