Enguerran Barreau
Directeur associé en charge de la stratégie et du développement at Hungry and Foolish
Paris, France
TitleThe Waterless Collection
BriefThe visuals of the Éco d’Eau campaign imagine what the greatest painters would have created if they had been born into a world of drought. These paintings, realized with the help of Artificial Intelligence and the creativity of our teams, draw inspiration from the Impressionist painters—who focused on depictions of water and nature—while taking an opposite approach. Éco d’Eau thus elevates water to the status of a heritage that must be preserved, alongside our cultural heritage. An awareness campaign centered around a key message : “Water is part of our heritage. Let’s preserve it.”
Agency
Campaign Water is a vital part of our heritage. Let's help safeguard it.
Advertiser Veolia
Brand Veolia Ecodeau

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Media Type Case Study
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Associate, Director of Strategy and Development En.....an B....au Subscribers Only
Founder Ma....eu Re....tz Subscribers Only
Account Director Pr....ce M...T Subscribers Only
Project Manager M...n GU�.......OMOT Subscribers Only
Creative Director Em....el Fra........ugène Subscribers Only
Associate Em....el Fra........ugène Subscribers Only
Media Manager Ch....ne A...t Subscribers Only
Copywriter FRA........NDRE TO....LE Subscribers Only
Art Director E...ie Ma....et Subscribers Only

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