Rica Eckersley
Copywriter at DDB Canada
Edmonton, Canada
TitleEnergy Drink
BriefAlbertans are pretty good at recycling their beverage containers - but there is still room for improvement. To remind people to recycle every single time, we created a campaign starring angry, talking beverage containers.Energy drink bottles, milk cartons, and juice boxes could finally sound off at the people who threw them in the garbage and remind them to do better. Witness the motivating power of trash talk.
Agency
Campaign Trash Talk
Advertiser Alberta Beverage Container Recycling Corporation (ABCRC)
Brand Alberta Beverage Container Recycling Corporation

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Executive Creative Director A..m T..r Subscribers Only
Executive Creative Director R..a Ec.....ey Subscribers Only
Art Director ..x fu.....ok Subscribers Only
Copywriter ..x fu.....ok Subscribers Only
Copywriter R..a Ec.....ey Subscribers Only
Strategist H...s Gr....an . .P Subscribers Only
Managing Director S...e E...ns Subscribers Only
Managing Director B..t C....nt Subscribers Only
Live Action Director J...in F....is Subscribers Only
Executive Director T..i L..g T...er Subscribers Only
Lead Animator A...in Hi......cht Subscribers Only
Editor S...t G...es Subscribers Only
Designer H...ry ..k Subscribers Only
Designer J..n N...ye Subscribers Only
Group Account Director A...ew M....uk Subscribers Only
Account Manager J...e L...n Subscribers Only
Vice President (VP) K...y S...ka Subscribers Only
Digital Media Lead J...a M....as Subscribers Only
Digital Strategist B....on Pe....ic Subscribers Only
Chief Executive Officer (CEO) ..e Remi........rose Subscribers Only
Integrated Producer N...ne Ar....an Subscribers Only
Animation/3D A...ew Di......ach Subscribers Only
Technical Director P....ck C..n Subscribers Only
Special Effects / VFX A..m S...r Subscribers Only
Character Designer ..m N....nn L..a Subscribers Only
Character Designer L..a P....ta Subscribers Only
Compositor S...ya V...l Subscribers Only
Colorist M...in M....ck Subscribers Only
Audio Executive Producer T..a M....ke Subscribers Only

Trending

Create a free Talent profile and become a member of AdForum

Get Started