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IKEA - "The second-hand IKEA catalogue"
- Brand: IKEA
- Country: Norway
- Advertiser: FINN.no
| Title | The second-hand IKEA catalogue |
| Brief | The purpose of an Ikea catalogue to make people want new stuff. FINN.no, a website selling second hand goods, has the opposite goal. So when Ikea launched its 2020 catalogue, FINN.no decided to re-launch an old one. A spread from the 2015 catalogue was perfectly recreated, using only second hand Ikea furniture. |
| Agency | Morgenstern AS |
| Campaign | The second-hand IKEA catalogue |
| Advertiser | FINN.no |
| Brand | IKEA |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Creative Team | A...rs M....an H..m Subscribers Only |
| Creative Team | Se.....an P...tø Subscribers Only |
| Art Director | Ca....ne H....bøl Subscribers Only |
| Producer | Y...b Ch....zi Subscribers Only |
| Designer | J...gen Ø.....rden Subscribers Only |
| Photographer | M...us V...n Subscribers Only |
| Project Manager | M..a L...en Subscribers Only |
| Account Director | ..e H...ad Subscribers Only |
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