About me
Steve Ratti is an inductee to the Advertising Hall of Fame @NJAdClub and is Chief Creative Officer at Ratti Report, an Asbury Park & Manhattan based investigative news and insight resource delivering actionable new business intel and advise to advertising, digital & communications agencies nationwide.
The quick Ratti Report story: In 2010, Steve started sharing new business leads via Twitter. That turned into a blog that grew up to be Ratti Report. In total, Steve has reported on over 11,000+ stories and has advised some of the most respected ad agencies in the United States.
Steve began his career with J. Walter Thompson USA producing presentation reels for every new business pitch the company was involved in nationwide. In 1993, Steve began his 17-year run as a new business department head at agencies all over Manhattan including M&C Saatchi, Margeotes|Fertitta + Partners, Cheil Communications, Mezzina Brown and Romann Group. His total number of account wins tops 68 and include:
ABC News Magazines: Turning Point & DayOne
Admiral Nelson's Rum
American Movie Classics
Bear Stearns
Bentley Motors
British Airways: Canada
Coty: Exclamation!, Smiley & New product development
DirecTV
Dish Network
Eclipse: Non-burning cigarettes
Financial Times
Friendly's Ice Cream
GE/AARP Motor Club
Georgi Vodka's Malt Beverage
Grolsch Lager
Hasbro: Star Wars Toys & Corporate advertising
Hearst: Corporate advertising
InfoSeek
Kijafa Cherry Wines
Liebherr: Luxury home appliances
MediaOne, now Comcast:
Mount Airy Resort & Casino
On The Border Mexican Grill & Cantina
Partnership for a Drug-Free America
Premiere Cruise Lines: The Big Red Boat
Pseudo.com: 1st Steaming online TV network
Ranch *1 Restaurants
Rockstar Games: The Beatles
Rolls Royce Motor Cars
Romano’s Macaroni Grill
Standard & Poor's
Starter Sports Apparel
TV Guide
Technicolor
Travelex
Verizon FiOS
Windmill Hotdogs
Z100 FM Radio
Talent you might be interested in
Positions
Chief Creative Officer
Romano’s Macaroni Grill
On The Border Mexican Grill & Cantina
Verizon's FiOS & DSL
DirecTV: Direct Marketing
Dish Network: Direct Marketing
GE/AARP Motor Club
The Future Channel
Managed the most expansive new business "Fortune 500" outreach program the agency has ever attempted which resulted with presentations to companies such as General Motors, CitiGroup, UnitedHealthGroup, Motorola, SprintNextel, Best Buy, McDonald's, Qwest, Circuit City, LG and Gateway.
British Airways, Canada
Roll Royce Motor Cars
Bentley Motors
Financial Times
Royal Bank of Scotland
Elbow Beach Hotel in Bermuda
Technicolor
Travelex
These accounts were won by utilizing the agency's global network of offices in London, Hong Kong, Sydney, Melbourne, Wellington, Singapore, Johannesburg, Fiji, Dubai and Los Angeles
Also expanded the agency's international trade relationships beyond the British Trade Consul to include The Consulate General of the Republic of Germany, The Swedish-American Chamber of Commerce, The Italian Trade Commission and The Consulate General of the People's Republic of China
