My Latest Work
SEE ALL WORKNot a Home / Car
Not a Home / Tent
If You Leave Me Now
London
About me
Bilingual Associate Creative Director (English / Spanish) from Chile, currently working at SCHAFER CONDON CARTER, Chicago.
14 years of experience working in countries like Chile, Colombia, and USA for LATAM, Caribe, US Hispanic and US General Markets with a wide variety of clients such as Coca-Cola (Caribe and Central America), Kentucky Fried Chicken (Caribe and LATAM), Pepsico, Molson Coors, Burger King, Chicago Cubs, Indiana Pacers, USA Today, Kia Motors, Volvo Cars, Huawei Mobile, Virgin Mobile, Dunkin’ Donuts, Uber, ESPN, Fox Sports, to name a few; Achieving more than 100 recognitions in various international advertising awards festivals like London International Awards (Including the first GRAND LIA of Colombia and Ecuador), Cannes Lions (1st Chilean creative, winning in the Social & Influencer category), The One Show, Clios, Young Lions Competitions, Korea Mad Stars, WINA Festival, Wave Festival In Rio, El Ojo de Iberoamérica, FIAP, El Sol, El Dorado, PHNX, Effie, ACHAP, among others.
Languages
- English - Pro
- Spanish - Native
Sector Experience
My Work
SEE ALL WORKLos Angeles
- BRAND:
- Burger King
- AGENCY:
- Wolf BCPP
Munich
- BRAND:
- Burger King
- AGENCY:
- Wolf BCPP
Paris
- BRAND:
- Burger King
- AGENCY:
- Wolf BCPP
Blockbuster
- BRAND:
- Fundación Meri
- AGENCY:
- BERLIN SCL
7up Gold
- BRAND:
- Fundación Meri
- AGENCY:
- BERLIN SCL
Cheetos
- BRAND:
- Fundación Meri
- AGENCY:
- BERLIN SCL
Positions
Associate Creative Director
Chicago, United States
March 2022 - Present (2 years 8 months)
Moved in to Chicago to work as an Associate Creative Director at SCC for the accounts of Chicago Cubs, Indiana Pacers, USA Today, Angostura Bitters, Casey's General Stores, among others.
Not a Home / Car
- BRAND:
- Humanly
Not a Home / Tent
- BRAND:
- Humanly
If You Leave Me Now
- BRAND:
- Casey's Pizza
- AGENCY:
- Schafer Condon Carter
Executive Creative Director
BERLIN SCL
Chile
February 2021 - March 2022 (1 year 1 month)
I led the entire creative department of BERLÍN, the new branding and production company from McCann Worldgroup/IPG in Chile. In charge of the creativity for Movistar, Energy Fitness Clubs, Chilean Government, Unicef, Statkraft, Antofagasta Minerals, among others.
Managed the creativity of a 10-people team dedicated to working with Burger King, Molson Coors, Blue Moon, Crush Orange, Volvo Cars, and Uber. In less than a year, I helped the agency to achieve their first Cannes Lions ever. Even we got featured work in Adweek, Advertising Age, and Design Taxi.
London
- BRAND:
- Burger King
- AGENCY:
- Wolf BCPP
Los Angeles
- BRAND:
- Burger King
- AGENCY:
- Wolf BCPP
Munich
- BRAND:
- Burger King
- AGENCY:
- Wolf BCPP
Paris
- BRAND:
- Burger King
- AGENCY:
- Wolf BCPP
The Referendum Whopper
- BRAND:
- Burger King
- AGENCY:
- Wolf BCPP
Burger King's Virtual Homecoming
- BRAND:
- Burger King
- AGENCY:
- Wolf BCPP
The Memory Dial
- BRAND:
- Museum of Memory and Human Rights
- AGENCY:
- Wolf BCPP
Creative Director
Raya
Santiago, Chile
October 2017 - July 2018 (9 months)
I helped build and lead a 16-people team dedicated to the integrated creativity (Traditional channels, Digital & Social, Trade marketing) of Huawei. Together we made one of the most successful content campaigns of the brand, selected on the annual Top 3 Youtube Leaderboard Ads with more than 12 million views.
World’s Hardest Treks
- BRAND:
- Chile Travel
- AGENCY:
- Raya
Associate Creative Director/Copywriter
Findasense
Bogota, Colombia
January 2017 - October 2017 (9 months)
Part of the Coca-Cola regional team responsible for boosting the creativity of all the Central American and Caribbean region. In less than six months, I helped the company achieve its first shortlist at Cannes Lions and the first Grand Prix at London International Awards for Colombia and Ecuador.
Billboard Houses
- BRAND:
- Coca-Cola
- AGENCY:
- Findasense
I moved to Colombia to work as a Bilingual Sr. Copywriter at Ogilvy, leading the creative work for Kentucky Fried Chicken LATAM (33 countries) and Kia Motors (participating in local campaigns and regional pitches). Here, I was recognized as the best creative of Ogilvy Colombia, reaching 1st place in the Annual Heart Ranking.
I worked with some of the country’s biggest brands like CCU (Pepsico), TVN, and the Chilean Government. During this period, I became the youngest copywriter to win the ACHAP Radio Grand Prix for two years in a row, and the agency selected me to be one of their Cannes Lions delegates in 2013.
Education
Other professional activities
PHNX Tribute 2020
Awards Jury Member
FIAP 2022
Awards Jury Member
The One Club, New York
Chicago Portfolio Night 2022 - Jury Member
London International Advertising Awards
Creative LIAisons 2021 - Mentee
MAD STARS, Busan
Awards Jury Member 2021
International advertising festival “White Square” (Minsk, Belarus)
Awards Jury Member 2020
Cannes Lions International Festival of Creativity, London
Young Lions Competitions CHILE - Awards Jury Member 2019
PHNX 2024
Awards Jury Member
